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We have reviewed the responses to our 2011 survey and have identified some surprising results. The most striking insight was that 94% of you believe social media WILL improve your overall business objectives; however very few of you had dedicated substantial budget or resources to your social media campaigns. Additional responses indicated that most of you lack the time and technical knowledge required to implement successful social media campaigns.
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Social Media Survey Results
January 2011
Bonfiresocialmedia.com
Social Media Survey Results
Summary Analysis
• 94% Surveyed felt adding social media to their marketing mix would help their company meet overall business objectives
• 80% of participants currently use social media to market their service or product
• 70% of responders do NOT actively measure their social media efforts
• 91% Indicated Facebook was their current social media marketing platform
• 70% Chose Facebook as the MOST successful platform for meeting their needs
• 34% Chose Twitter as the LEAST successful platform for meeting business needs, followed by Facebook (32%) and LinkedIn (32%)
• 53% Indicated TIME was the biggest challenge when implementing a social media campaign
• 68% of businesses surveyed allocate LESS than 10% of their marketing budget to social media
Social Media Survey Results
Do you currently use social media to market your service or product?
YES – 79.63%NO – 20.37%
If Yes, do you commit internal resources to social media marketing or outsource the work?
YES – 91.11%NO – 20.00%
Social Media Survey Results
Which platforms are you currently using:
*Other included Gowalla, Blogs, Flickr and Ning
Social Media Survey Results
Which platform do you feel has been the most
successful meeting your overall business objectives?
Social Media Survey Results
Which has been the least successful?
Social Media Survey Results
Do you actively measure your social media
efforts?
YES - 32%NO - 70%
*Measurement platforms included: 1) Google Analytics 2)Facebook stats with Radian 6 and ‘half-assed analytics’
tying for 3rd place.
Social Media Survey Results
What is the single most important overall business
objective for your marketing budget?
Social Media Survey Results
Do you feel adding social media to the marketing
mix would help your company meet your overall
business objective?
YES – 94.34%NO – 5.66%
Social Media Survey Results
Which social media platform do you feel would
offer the best marketing opportunities for your
business?
Social Media Survey Results
What is your biggest challenge when considering
implementing a social media campaign?
*Other included these additional challenges: 1) Technical knowledge to implement campaigns on Facebook 2) How to
craft the message
Social Media Survey Results
Which platform do you feel you are most
comfortable with?
Social Media Survey Results
Which platform do you know the least about or feel
the least comfortable?
Social Media Survey Results
What percentage of your marketing budget is
allocated for print advertising?
Social Media Survey Results
What percentage of your advertising budget is
allocated for TV advertising?
Social Media Survey Results
What percentage of your marketing budget is
allocated to Radio?
Social Media Survey Results
What percentage of your marketing budget is
allocated to paid online advertising (Banner ads,
Google AdWords, PPC on non-social sites like
Bing, Yahoo)?
Social Media Survey Results
What percentage of your marketing budget is
allocated to social media marketing (Including
Facebook Ads, YouTube ads, PPC on other social
platforms)?
Social Media Survey Results
What percentage of your marketing budget is
allocated to trade shows and conferences?
Social Media Survey Results
Please check the below topics you would find most
valuable when considering attending a workshop
or seminar:
*Other included additional information on analytics, tools for measuring and how to set goals.
Social Media Survey Results
What is the MOST IMPORTANT factor that keeps
you from allocating more resources to social media
campaigns?
1) TIME2) Proving ROI
3) Budget
Social Media Survey Results
Is your business B2C or B2B?
B2C B2B
Social Media Survey Results
How many employees work at your company?
About Bonfire Social Media
Dedicated account management team with over 10 years of industry experience
Our team not only provides strategy and content recommendations, we also implement and manage social media updates
We’re informed of all the latest social media trends and pass that knowledge on to our clients
We use comprehensive measurement and reporting tools, presenting clients with actionable data
We focus on results and work diligently to ensure we exceed all client expectations
Bonfire is an award winning social media agency and was nominated for social media agency of the year 2010
Social Media Survey Results
Contact Bonfire
Social Media Survey Results
If you have questions regarding the results of this survey, please email Lisa Peyton at [email protected].
Want to learn more about what we do? Email Ryan Lewis, Bonfire President, at [email protected] or visit our website at http://bonfiresocialmedia.com.
Contact Info:
Email: [email protected]
Phone:503.776.0674
Address:
Bonfire Social Media
1001 SW 5th Ave, 11th Floor
Portland, OR 97204
