Social Media

for your organisation

Presented by

Jon Howcroft

Spot The Difference

The faithful gather in 2005 to witness Pope John Paul II's body being carried into the Basilica for public viewing.

Spot The Difference

St. Peter's Basilica at the Vatican, on March 13, 2013.

What are the benefits?

Everyone's is different:

Increase Sales (especially from outside the county)

Monitor your competition

Increase website traffic

Increase online visibility of brand

Better ranking for your website in Search Engines

Keep clients in touch

A Look Around The Tools

Do’s in Social Media

Know your customers

Be active but don’t over do it.

Checklists: Grammar, spelling, link, #, mentions, humour…?

Share other people’s messages

Be original and relevant

Automation of some messages

Personality

Listen….

Don’ts in Social Media

Like your own messages….

Neglect your account

Share too much

Connect with everyone

Delete negative comments

Not responding

Too much automation

Automation….

There is an abundance of software available which can automate your messages

10 spent minutes per day is all you need to invest to maintain a good social media presence

Your Strategy

What do your clients want???

Train & Monitor Staff

Monitor and tweak performance

Position, unique, human content on individual platforms

Be consistent……

The Truth – No Magic Pill

It takes time….

Consistency

Motivation

Monitoring

Continual adjustment / tweaking

New Ideas

Learn / Unlearn / Relearn

What we do for BNI

Retweet / Share member’s content

Post updates on the chapter – number of referrals, amount generated

Post 10 minute presentations

Recommendations (see example below)

Engagement with other businesses

#FF

Results

23.4% of traffic to the BNI website in the last month has come from Social Media

We have so far attracted four new visitors and converted one member through social media

Thank you

for listening