Business Model Generation Workshop

Your Facilitators

Tony Puckerin Tonia Robinson

Business Coach Marketing Consultant

Internet Marketing Consultant

Motivational Elite Inc.

Founder & CEO

What You Will Get

95% Five Year Failure Rate

Razor & Blades Business Models 1920s

Bait & Hook 2012

Strategy vs Tactics

Strategic Planning

The Power of Strategy

Business Model Benefits

Basic Business ElementsVALUE PROPOSITION

CUSTOMER RELATIONSHIPS

CHANNELS

COST STRUCTURE

REVENUE STREAMS

PARTNERS

KEY RESOURCES

KEY ACTIVITIES

CUSTOMER RELATIONS

..

Developing Your Business Model

Now That You Know…

Establish Your Value Proposition

More Than A Statement

1. Pains: What pains do your product or service remove? Offer Pain Relievers

2. Gains: What gains do your product or service satisfy? Offer gain creators

3. Jobs: What jobs do your product or service perform for your customers? Synergize with your products/services

Elements That Affect Your Value Proposition

What does your customer find too costly? What makes your customer feel bad? How are current solutions underperforming for your

customer? What are the main difficulties and challenges your

customer encounters? What negative social consequences does your customer

encounter or fear? What risks does your customer fear? What’s keeping your customers awake at night? What common mistakes does your customer make? What barriers are keeping your customers from

adopting solutions?

Pains

What saving will make your customer happy? What outcomes does your customer expect and what

would go beyond expectations? How do current solution delight your customer? What would make your customer job or life easier? What positive social consequence does your customer

desire? What are your customer looking for? What do customers dream about? How does your customer measure success and failure? What would increase the likelihood of adopting a

solution?

Gains

What functional jobs are you helping your customer get done?

What social jobs are you helping your customer get done?

What emotional jobs are you helping your customer get done?

What basic needs are you helping your customer satisfy?

Jobs

Customer segmentation is the practice of

dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits and so on. 

What is a Customer Segment?

Identify Your Customer Segment(s)

It is possible to measure. It must be large enough to earn profit. It must be stable enough that it does not vanish after some

time. It is possible to reach potential customers via the

organization's promotion and distribution channel. It is internally homogeneous (potential customers in the same

segment prefer the same product qualities). It is externally heterogeneous, that is, potential customers

from different segments have different quality preferences. It responds consistently to a given market stimulus. It can be reached by market intervention in a cost-effective

manner. It is useful in deciding on the marketing mix.

Ideal Segmentation Criteria

Evaluating Customer Segments

Distribution of products takes place

by means of channels. Channels are sets of interdependent organizations (intermediaries) involved in making the product available for consumption. 

What Are Channels?

Variety of Channels

Blank Canvas

Imagine you are in the restaurant business. Your specialty is BBQ. Using the blank canvas provided

1. Develop at least one Value Proposition2. Identify 2 distinct customer segment(s)3. Identify the possible channels mix the restaurant can employ.

Group Exercise

One Possiblity

The Business Canvas Exposure to how to develop a Value Prop.

Customer Segment & Channels Web Site

www.BusinessModelGeneration.com TonyPuckerin.com/blog resource

Available Free Tools

What Is A Coach?

Tiger Woods Always Has One

VIP Strategy Day with Tony Receive instant, 1-on-1 personal support in a

condensed 8 hour on-site, strategy session. Where together we will develop all elements of your Business Model.

You will receive materials, assignments and support in advance of the strategy session to assist in maximizing instant, sustainable results for your business. Together we will develop a clear sustainable strategic plan to dominate your Market. Maximize your revenue. 

Business Coaching Services

12 month Accelerated Business Coaching includes:

* One 8 Hour Strategy Session to develop your business model.

* Development of a WP Blog for your business. * Maintaining your blog with up to 2 post per month on topics

relevant to your market. * Four, 1/2-hour strategy implementation and goals setting

sessions by phone each month. * Up to two hours per month critiquing and developing

marketing, systems, logistics or team recruitment pieces. * Assist with the execution and monitoring of marketing

campaigns *Available for questions/advise unlimited by phone or emails.

Grow Your Business ( Economy Coaching Program)

Collaboration with you to develop a complete web presence which includes:

A 6 page web site to show case your products/Services

A Facebook page for your business A Word Press blog for your business

(Comes with a 90 Day agreement to maintain each online marketing collateral created)

Web Development

Includes:1. A complete evaluation of your sales team’s

strengths and weaknesses identifying strategies to increase sales.

2. Set monthly sales goals and develop marketing strategies to meet those goals

3. Maximize your sales team efforts with sales training for individuals, groups or management representatives.

Sales Team Coaching and Training

Two Day Business Model

Generation Weekend Workshop

Business Model Generation Training