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http://media.blyk.com Blyk is the free mobile service for young people funded by advertising.
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© Blyk Tuesday, March 3, 2009 1 Blyk
Blyk Messaging
Targeted relevant effective
Targeted Relevant Messaging
Sent directly to the handsets of 16-24s
© Blyk Tuesday, March 3, 2009 3 Blyk
Messaging
The dominant mobile behaviour for young people
Inbuilt and instinctive conversation mechanic
Familiar user experience
© Blyk Tuesday, March 3, 2009 4 Blyk
Messaging underpins global growth of mobile
CAGR: 48%
CAGR
Source: eMarketer, March 2008
114%
87%
41%
© Blyk Tuesday, March 3, 2009 5 Blyk
Blyk Targeting Capabilities
Delivering relevance, insight & value
© Blyk Tuesday, March 3, 2009 6 Blyk
Interests
Explicit data from demographics to interests
Source: Blyk BSS 07/10/08
© Blyk Tuesday, March 3, 2009 7 Blyk
^ Interaction
Provides implicit profile data
Creates audience groups based on behaviour
Delivers understanding
© Blyk Tuesday, March 3, 2009 8 Blyk
Combination delivers relevance and insight
Implicit Profiles Explicit Profiles
^ Broad targeting
^ Scheduling
^ Group analysis
^ Insight
^ Behavioural targeting
^ Segmentation
^ Group creation
Super Groups
Strategy
Efficiency
Value
© Blyk Tuesday, March 3, 2009 9 Blyk
Build your own Blyk audience super groups
^ Segment members based on response and interaction
Message 1
Select broad target audience (Explicit profile)
Send interactive message
A
B
Non-response
^ Engaged member groups
^ Apply relevant strategies for each
^ Recapture non-responders
Delivers proprietary mobile audience Minimises wastage
© Blyk Tuesday, March 3, 2009 10 Blyk
Value
Relevance ensures two-way value exchange
Young People
© Blyk Tuesday, March 3, 2009 11 Blyk
Value
Relevance ensures two-way value exchange
Young People
^ Cost-effective communication
^ Hard-to-reach audience
^ Minimised wastage
^ Feedback
^ Understanding
^ Trusted relationship
^ Free communication
^ Useful information
^ Entertainment
^ Exclusive content
^ Priority Access
^ Social currency
^ Opportunity to give opinion