74

BlueWave - Creating Mobile Relevance

Embed Size (px)

DESCRIPTION

How does an organization become mobile relevant? This presentation is designed to help connect the dots of several different mediums to allow an organization to connect and engage their customers, prospects, members or supporters through the mobile channel.

Citation preview

Page 1: BlueWave - Creating Mobile Relevance
Page 2: BlueWave - Creating Mobile Relevance

BILLIONfive

people

WORLDWIDE,people

Page 3: BlueWave - Creating Mobile Relevance

including

286 MILLIONAmericans,

286 MILLION

Page 4: BlueWave - Creating Mobile Relevance

NEVERleave home

WITHOUT IT!leave home

Page 5: BlueWave - Creating Mobile Relevance

A MOBILE PHONE

Page 6: BlueWave - Creating Mobile Relevance

A MOBILE PHONE

“The mobile phone may be

the most prolific device on

the planet.”

Ben Wood, CCS Insight 2010

Page 7: BlueWave - Creating Mobile Relevance

Think about it…Think about it…

Page 8: BlueWave - Creating Mobile Relevance

ALARM…it’s an

CLOCKCLOCK

Page 9: BlueWave - Creating Mobile Relevance

a

CAMERACAMERA

Page 10: BlueWave - Creating Mobile Relevance

CALENDARa

CALENDAR

Page 11: BlueWave - Creating Mobile Relevance

WEB

BROWSERaShop Dine Fun Services About

Feature of the Month

BROWSER

FIND EVERYTHING YOU NEED!…in our shopping district

Feature of the Month

Page 12: BlueWave - Creating Mobile Relevance

and, of course…and, of course…

Page 13: BlueWave - Creating Mobile Relevance

A TELEPHONE

Page 14: BlueWave - Creating Mobile Relevance

so, what if…so, what if…

Page 15: BlueWave - Creating Mobile Relevance

you could use…you could use…

Page 16: BlueWave - Creating Mobile Relevance

THIS

DEVICEDEVICE

Page 17: BlueWave - Creating Mobile Relevance

AUDIENCEENGAGE

toyour

Page 18: BlueWave - Creating Mobile Relevance

howeverwherever

whenever,

and

they choose!

Page 19: BlueWave - Creating Mobile Relevance

now you can!now you can!

Page 20: BlueWave - Creating Mobile Relevance

MOBILE

by becoming

MOBILE

RELEVANT

Page 21: BlueWave - Creating Mobile Relevance

MOBILE

what is

MOBILE

RELEVANCE?

Page 22: BlueWave - Creating Mobile Relevance

The likelihood that your brand will

be of interest or useful to someone be of interest or useful to someone

engaging it from a mobile device.

Page 23: BlueWave - Creating Mobile Relevance

MOBILE

how do I build

MOBILE

RELEVANCE?

Page 24: BlueWave - Creating Mobile Relevance

Will the AVERAGE PERSON understand what you are asking them to do with their phone?

Will the phone they have TODAY allow them to EASILYdo it EASILY?

Will that person receive IMMEDIATE, TANGIBLE VALUE from engaging via mobile?

Page 25: BlueWave - Creating Mobile Relevance

if so…if so…

Page 26: BlueWave - Creating Mobile Relevance

‘AND’mobile must be

not‘AND’

‘INSTEAD’not

Page 27: BlueWave - Creating Mobile Relevance

you may say…you may say…

Page 28: BlueWave - Creating Mobile Relevance

I ALREADY HAVE…

Page 29: BlueWave - Creating Mobile Relevance

AVERAGE MONTHLY MESSAGES

178 10,080 1,2169,100

Page 30: BlueWave - Creating Mobile Relevance

PERCENT WHO ENGAGE ON THEIR PHONE

72% 10% 34%23%

Page 31: BlueWave - Creating Mobile Relevance

does MOBILE RELEVANCEreally matter that much?

Page 32: BlueWave - Creating Mobile Relevance

speakthe

speak

Page 33: BlueWave - Creating Mobile Relevance
Page 34: BlueWave - Creating Mobile Relevance
Page 35: BlueWave - Creating Mobile Relevance
Page 36: BlueWave - Creating Mobile Relevance
Page 37: BlueWave - Creating Mobile Relevance
Page 38: BlueWave - Creating Mobile Relevance
Page 39: BlueWave - Creating Mobile Relevance

so, if your mobile presence…so, if your mobile presence…

Page 40: BlueWave - Creating Mobile Relevance

looks

Page 41: BlueWave - Creating Mobile Relevance

but you wish…but you wish…

Page 42: BlueWave - Creating Mobile Relevance

it lookedShop Dine Fun Services About

Feature of the Month

FIND EVERYTHING YOU NEED!…in our shopping district

Feature of the Month

Page 43: BlueWave - Creating Mobile Relevance

or if you haven’t connected…or if you haven’t connected…

Page 44: BlueWave - Creating Mobile Relevance

through an

Integrated Text Messaging Program

THANKS FOR

JOINING! STAY

TUNED FOR MORE…

Incoming Text

Page 45: BlueWave - Creating Mobile Relevance

it‘s time…

Page 46: BlueWave - Creating Mobile Relevance

mobileto

mobile

Page 47: BlueWave - Creating Mobile Relevance

here’s how it works…here’s how it works…

Page 48: BlueWave - Creating Mobile Relevance

utilize your current media…utilize your current media…

Page 49: BlueWave - Creating Mobile Relevance
Page 50: BlueWave - Creating Mobile Relevance

BUILDto

AWARENESSbrand

AWARENESSbrand

Page 51: BlueWave - Creating Mobile Relevance

MOBILIZEand

your

AUDIENCEyour

Page 52: BlueWave - Creating Mobile Relevance

by asking them to ‘opt-in’…by asking them to ‘opt-in’…

Page 53: BlueWave - Creating Mobile Relevance

by sending a text message

from their phone.from their phone.

Page 54: BlueWave - Creating Mobile Relevance

WestAve

it’s

EASYEASY

Page 55: BlueWave - Creating Mobile Relevance

WestAveand

FAMILIARFAMILIAR

Page 56: BlueWave - Creating Mobile Relevance

everyone‘s doing it!everyone‘s doing it!

Page 57: BlueWave - Creating Mobile Relevance
Page 58: BlueWave - Creating Mobile Relevance
Page 59: BlueWave - Creating Mobile Relevance

NOW

ENGAGEDyou‘re

ENGAGED

Page 60: BlueWave - Creating Mobile Relevance

from here…from here…

Page 61: BlueWave - Creating Mobile Relevance

SENDyou can…

WESTAVE: ‘DEAL OF THE

WEEK’…25% OFF ANY ORDER

Incoming Text

WEEK’…25% OFF ANY ORDER

AT SATURN GRILL…OFFER CODE

25OFF

REPLY STOP TO END

Page 62: BlueWave - Creating Mobile Relevance

OFFERIncoming Text

WESTAVE: ‘DEAL OF THE

WEEK’…10% OFF ALL KEVIN WEEK’…10% OFF ALL KEVIN

MURPHY PRODUCTS…OFFER

CODE 10OFF

REPLY STOP TO END

Page 63: BlueWave - Creating Mobile Relevance

GETWESTAVE: WHAT’S DO YOU

WANT TO HEAR ABOUT MOST?

Incoming Text

GETWANT TO HEAR ABOUT MOST?

1. DINING

2. SALONS

3. SHOPS

4. EVENTS

Page 64: BlueWave - Creating Mobile Relevance

WESTAVE: CHECK OUT THE

NEWEST STORE ON WESTERN

Incoming Text

INFLUENCE

NEWEST STORE ON WESTERN

AVE…HEIRLOOM SHOE…4415 N.

WESTERN…CHECK OUT THEIR

WEBSITE HERE…http/bit.ly/33ke

Page 65: BlueWave - Creating Mobile Relevance

DRIVEmobile web

Shop Dine Fun Services About

Feature of the Month

WESTAVE: VISIT OUR

WEBSITE RIGHT ON YOUR

PHONE… CLICK HERE

HTTP:/BIT.LY/

Incoming Text

FIND EVERYTHING YOU NEED!…in our shopping district

Feature of the Month

Page 66: BlueWave - Creating Mobile Relevance

all from

11 simple text message…

Page 67: BlueWave - Creating Mobile Relevance

and

11 simple mobile website.

Page 68: BlueWave - Creating Mobile Relevance

if you can get an

internet connection…

Page 69: BlueWave - Creating Mobile Relevance

our Content

Management Systems

allow you to…allow you to…

Page 70: BlueWave - Creating Mobile Relevance

SMS / TEXT MESSAGING

MANAGE CONTACTS

SCHEDULE & SEND

MESSAGES

PROVIDE INTERACTIVE

WEB LINKS

SURVEY YOUR SURVEY YOUR

CUSTOMERS

AND MORE…

Page 71: BlueWave - Creating Mobile Relevance

UPDATE CONTENT

ADD / RESIZE IMAGES

BUILD CUSTOMIZED

TEMPLATES

COLLECT DONATIONS

MOBILE WEB

Shop Dine Fun Services About

COLLECT DONATIONS

AND MORE…

Mobile web hosting and monthly SaaS provided by urmobile

Page 72: BlueWave - Creating Mobile Relevance

we’ll provide turnkey…

PROGRAM DESIGN

PROCESS MANAGEMENT & CONSULTING

ROI MEASUREMENT

Page 73: BlueWave - Creating Mobile Relevance

MOBILE

now you’re

MOBILE

RELEVANT

Page 74: BlueWave - Creating Mobile Relevance

building mobile relevance

BlueWave Mobile

3209 S. Broadway Suite 231

Edmond, OK 73013

888.810.1098

www.BlueWaveMobile.com