Podcasting Blue Ocean

Create your own

Podcast B lue Ocean

Strate gy.

@PodcastHero

What is a Blue Ocean

Strategy?

Book by W. Chan K im and Renée Mauborgne.

How to Crea te Uncontes ted Market Space and Make the Compet i t ion I r re levant

What is a Blue Ocean

Strategy?

A Blue Ocean Strategy is a business strategy

that separates you from the competition while

simultaneously lowering your cost of entering

the market.

Dif ferentiation:

Reinvent the niche

A Blue Ocean Strategy involves creating a new

category in an existing market.

Low Cost Of Entry :

Pursue a low cost of entry to the market

A Blue Ocean Strategy involves lowering your

cost of doing business relative to the

competition.

How did the

Cirque Du Soleil

implement a Blue

Ocean Strategy?

Blue Ocean Strategy

Example

Cirque Du Soleil

created a new

“circus niche”

• C o m b i n e d

p e r fo r m a n c e d a n c e

w i t h c i r c u s s h ow.

• T h e r e s u l t wa s a

n e w t y p e o f c i r c u s .

• D o m i n at e d t h e

n i ch e .

Blue Ocean Strategy

Example

Cirque Du Soleil

pursued a low

cost to market

strategy.

• No an ima l ac t s

• E l im inat ed t r a in ing ,

hea l t h ca r e and

t r ans po r t at i on cos t s

o f keep ing exo t i c

an ima ls

• Ent e r ed mar ke t at

r educed cos t .

Blue Ocean Strategy

Example

Cirque Du Soleil

DOMINATED their

newly created

niche…

Blue Ocean Strategy

Example

Has a podcaster ever implemented a

Blue Ocean Strategy?

• Is there a podcast that launched in an

ex ist ing cate gor y by re invent ing the n iche?

• W hi le at the same t ime pur su ing a low cost

to mar ket s t rate gy?

John Lee Dumas executed a Blue Ocean Strategy

when he launched Entrepreneur On Fire

Entered a Crowded Market :

• There were many Ent repreneur

In te rv iew podcas ts a l ready.

• How cou ld ano ther podcas t in the

n iche s tand ou t?

John Lee Dumas executed a Blue Ocean Strategy

when he launched Entrepreneur On Fire

Di f ferent ia t ion:

• Fi rs t 7 day a week show in h is n iche

• Asked gues ts the same se t o f

ques t ions

John Lee Dumas executed a Blue Ocean Strategy

when he launched Entrepreneur On Fire

Reduced Cost St ra tegy

• Reduced cos ts by ba tch p roduc t ion

• Ut i l i zed techno logy to s imp l i f y

p rocesses

John Lee Dumas executed a Blue Ocean Strategy

when he launched Entrepreneur On Fire

By imp lement ing a B lue Ocean

St ra tegy when launch ing

En t repreneur On F i re , John Lee

Dumas domina ted h is n iche .

How to find your

own Podcast

Blue Ocean

Strategy?

Click Here

<1st

Step>

Find a unique

twist in an

existing niche.

Is there a way

to reinvent the

space?

<2nd

Step>

Look for a way

to produce in a

more cost

effective way.

To make more

content for less

$$$

Do you want to read the

whole article?

The Podcast Blue Ocean

Strategy

Click here!