Digital And Interactive Marketing

About Us

Blue Apricot is one of the leading companies in the UK and Ireland specialising in bespoke digital marketing solutions, bringing innovative, low cost and new green technology to a wide spectrum of businesses.

Our combination of technical and marketing expertise ensures that we understand wireless applications and how to use them as the basis for effective marketing campaigns.

Blue Apricot has gained a reputation for expertise in this field of marketing and has a growing reputation with a no nonsense, honest advice approach.

With our own technology, Blue Apricot is able to offer the best digital marketing solutions available.

We ensure that our software and hardware compatibility is maximised to provide a robust platform to run any digital marketing campaign. Our successful products, forward thinking customers and partners have helped us grow into one of the most successful digital companies nationwide. Our full time support and committed team ensure that we can deliver up to the minute campaigns for any business.

Blue Apricot offer many services as detailed below, and guarantee to deliver bespoke solutions to our clients on time, every time.

o Bluetooth/ WI-FI marketingo Mobile phone applicationso SMS marketingo Touch screenso Interactive kioskso Interactive windowso Interactive floorso Interactive mirrorso Digital Networked screenso Building Projection Systemso Hologram projectionso Point of Sale productso Holographic displayso Campaign managemento Full design

Blue Apricot are continually researching and developing newtechnologies ensuring our clients receive the most reliable and up to date products and services available.

Our Services

Our ClientsOur ever increasing portfolio of clients consists of both national and international blue chip companies. For more information including case studies, please visit our website www.blueapricot.co.uk

professional bluetooth, wi-fi and SMS marketing

Mobile Marketing

Bluetooth and WI-FI MarketingBluetooth/WI-FI Marketing is an enormously powerful tool. This method of advertising has been proven to ensure success for many businesses worldwide. Data and multimedia applications are shared and transferred free of charge via a Bluetooth or WI-FI connection. Every modern mobile phone, PDA and notebook has a Bluetooth or WI-FI interface embedded. With mobiles now firmly established in the hearts of consumers and advertisers this kind of marketing form enables a new dimension to contact clients effectively on a one-2-one level. Research from UM London shows that consumers are using their handsets to keep entertained and informed, while brands have a great opportunity for direct engagement and to place advertising messages on mobile phones. Contents can be saved or even shared with others, research shows that information will be passed from mobile to mobile up to 5.2 times creating a ‘viral effect’.

Blue Apricot offer ‘ready to use’ Bluetooth and WI-FI solutions for several scenarios either as an individual hotspot or as a large scale networked system. Wherever you want to contact the mobile generation Bluetooth can be installed quickly and easily.

The Bluetooth systems provide an opportunity to market brands in a unique, environmentally friendly and cost effective way. Capable of transmitting a simple text message, animated gif, video, mp3 or even a movie trailer etc direct to the end user. Campaigns can be updated in real time via Blue Apricots online portal.

Benefits of Bluetooth and WI-FI Marketing

o High quality contents lead to high response and conversion rates

o Wide distribution of devices

o Method for generating new contacts

o Image appreciation of brands due to the use of technical innovation

o Legal compliance guaranteed – no query of personal data

Contents

Bluetooth campaigns can contain any of the following types of media.

o animationo applicationo vouchero questionnaireo text with linko sweepstakeo calendar entryo music / ring toneo gameo themeo videoo websiteo business cardo wallpaper

Be creative, you are only limited by your imagination.You can provide either ready made mobile content or our in house graphics team can take care of all your design requirements, be it animated gifs, video or even movie trailers.Blue Apricot can also provide customised packages. Crucial for success are quality, selection and combination of contents as well as the sending plan. Blue Apricot’s experience provides our clients with the security that ideas will be successful and rewarding. Content is programmed according to campaign requirements according to sequence, point in time and date if required.

Light Columns

Companies that wish to maintain their brand recall will have a good chance to stand out from the crowd with Blue Apricot’s light columns. They are designed to attract consumers offering downloadable content such as games, logo’s, MP3’s etc.

Point of sale

Nike recently ran a campaign throughout the UK and customers were more than excited as they were able to download their sports heroes as an animated wallpaper, free of charge direct to their mobile phones. Several Bluetooth devices were stationed in different sales areas of the stores and consumers were offered wallpapers of Rooney, Ronaldo, Ronaldinho etc, to download.

The bluetooth unit can easily be integrated into all kinds of POS furniture due to its compact design and offers additional possibilities to be implemented into existing communication media. Features such as selected multimedia content on touch screens and commanding the screen content with mobile phones will turn any digital signage interactive. Bluetooth and WI-FI marketing increases brand awareness and brand recognition by the use of viral marketing.

ReachMobile marketing has considerable reach. If you also consider the elusive contact quality at a one to one level, bluetooth is an extremely attractive advertising media channel. This type of marketing is set to explode, businesses all over the world are already taking advantage of the benefits that mobiles offer.

VisualisationThe visualisation of the download service is one of the key elements of every Bluetooth campaign and crucial for it’s success.A sufficient visualisation is not only important but mandatory to reach the full potential and not lose valuable contacts. Back up your campaign with light columns, posters, banners etc. to create attention for your download service.

Factors of successThe performance of a Bluetooth campaign will rise noticeably if you consider certain factors of success e.g. promotion, location quality, appropriate sending radius and attractive content.

Interactive Poster

Combined with an integrated bluetooth unit this interactive poster offers the opportunity for customers to take away information directly from the poster to their mobile phone. An ideal focus of attraction at retail outlets, shopping malls, exhibitions or events etc.

Portable Unit

Portable bluetooth units are a perfect solution for projects with promotional staff e.g. events, fairs, shows. The units are powered by a built in battery and can be carried in a pocket or worn in a sash and carried by a highly visible brand ambassador

Who would benefit ?

o Exhibitionso Eventso Retail Outletso Restaurantso Fast Food Outletso Road showso Information stands

Plus many, many more…….

Text message SMS/MMS Marketing

Five digit SMS short codes have proven to be a huge marketing success thanks to their memorability and convenience.

SMS short codes have been widely used on print, TV and radio advertising, promotional literature, on-pack marketing and outdoor advertising.

SMS Short Codes have many uses enabling consumers to:

o Respond to a promotion or offero Request more information to be sent to their mobile phoneo Register interest for a promotion or evento Request a call backo Receive a mobile coupon or discount vouchero Make a mobile SMS donation to charityo Register a vote or take part in a poll / surveyo Receive a link to a mobile website

Typically the consumer sending an SMS to a short code is charged to send the SMS. However, Blue Apricot can now offer free SMS to help brands maximise their response to a campaign. This is the SMS equivalent of Freephone.

Sending the SMS to respond to any given offer is free to the end user and is paid for by the brand, thereby encouraging greater response.

SMS to mobile is widely used by consumers with 88% of the UK adult population having access to a mobile phone.

Any business with inbound customer calls can generate revenues by incorporating premium rate numbers into their business communications. We offer a full range of premium rate numbers, allowing your business to select the most suitable pricing for any service or campaign. Services can be charged per minute, per call or a combination of both, and work very well in conjunction with premium SMS

SMS short codes have a number of advantages over traditional advertising and marketing methods:

o Easier to remember than phone numbers and web siteso Instant response at point of sale or whilst mobileo Able to respond 24/7, when your call centre or retail outlet is closedo Easy and convenient for consumer use.

Campaigns using SMS short codes can be measured accurately and immediately whilstallowing data to be captured including the customer’s mobile number for future permission based marketing campaigns.

Short Codes can also be used for MMS, voice and video services.

Create a revenue stream and improve customer service using premium rate services.

Analytics

customer data analysis

Bluetooth Analytics

Bluetooth Analytics is the enterprise analytic solution that provides businesses with a rich insight into customer behaviour, loyalty and habits.

Using the latest technology installed on site, this unique system allows businesses to see and analyse visitor traffic data and customer loyalty in an entirely new way.

Understanding customers and the way they behave is crucial to the success of any business.

Data produced will give greater customer insight and marketing expertise to the benefit of any business, its customers and clients. Having swift access to customer behaviour and patterns enables businesses to optimise marketing and monitor promotion effectiveness whilst enhancing the focus of resources (e.g. employees)Most business using this system also experience better customer satisfaction and retention, plus increase the ability to complete targeted marketing and to create additional sales opportunities with existing customers.

Blue Apricots technology can produce bespoke monthly statistical information in the following areas:

o Footfall Analysiso Peak Footfall Timeso Repeat Visitso Frequency Visitso New/Existing Customerso Customer Loyalty Weekly Behaviouro Dwell Timeso Traffic Flow

Customer Dwell/ Waiting Time

Dwell Time Number Percentage

1 contact only 10370 31.8%

up to 2 mins 7893 24.2%

up to 5 mins 3449 10.6%

up to 10 mins 3758 11.5%

up to 20 mins 3123 9.6%

up to 30 mins 969 3.0%

up to 45 mins 683 2.1%

up to 1 hour 465 1.4%

up to 90 mins 553 1.7%

up to 2 hours 279 0.9%

up to 4 hours 248 0.8%

up to 8 hours 276 0.8%

over 8 hours 505 1.6%

Total 32571

Customer Loyalty Weekly Behaviour

Day of the week % unique customer % repeat customers

Monday 97.6% 2.4%

Tuesday 95.6% 4.4%

Wednesday 96.2% 3.8%

Thursday 94.2% 5.8%

Friday 96.4% 3.6%

Saturday 86.4% 13.6%

Sunday 89.5% 10.5%

Customer Loyalty Frequency of repeat visits

Frequency of repeat visits Number Percentage

1-3 days 754 15.5%

4-7 days 548 11.3%

1-2 weeks 1750 36.1%

2-3 weeks 956 19.7%

3-4 weeks 842 17.4%

Total 4850

Customer Loyalty repeat visits

No. of repeat visitsNumber of

people Percentage

1 15075 75.7%

2 3993 20.0%

3 447 2.2%

4 199 1.0%

5 71 0.4%

6 41 0.2%

7 17 0.1%

8 19 0.1%

9 5 0.0%

10 2 0.0%

>10 47 0.2%

>20 9 0.0%

Total 19925

The future of customer analyticsBy continuing to improve customer prediction techniques it willbecome a necessity rather than a convenient commodity forbusinesses to use customer analytics. With this valuable information there is an opportunity to fine tune operations and manager decisions. Rapid decision making will increase in speed and effectiveness in the future as tools and information become more easily accessible. The possibilities are still emerging but applications in political races, jury selection and developing clinical trials are areas that customers analytics could be used in the future.

3D Holographic

3D holographic illusion systems

3D Holographic Illusions................... Seeing is Believing

Blue Apricot’s 3D Holographic Illusion systemsare an exciting new display technology that redefines the boundaries of how a display can be used.

We pride ourselves in our ability to take a customers idea and bring it to reality. Blue Apricot can convert any image to create a holograph illusion. Image sizes can range from 6 inches to 6ft and the duration of the holographic presentation canrange from seconds to hours depending on preference.

Our design team will create an animated 3D computer renderingto show you exactly what you can expect.

Holographics have been increasingly applied to a wide range of products and industries.

Developing and maintaining brand awareness becomes increasingly challenging with the evolution of our commercialised society.

Holographic point of purchase displays, signage, and premiums make effective, eye catching attractions. These can be used for in store merchandising and in exhibits for trade show booths, museums and other public spaces.

With our unique capabilities & fresh perspective on the use of holography, Blue Apricot can develop products and services for all businesses types

With Blue Apricots projection box solution, simply add a product to the inside of the box and within seconds a holographic illusion is created and appears to float magically in front of the unit.

No glasses needed, the 3D image can be seen with unassisted naked eye

Viewers can walk around the display in a wide field of view seeing the object/s and shadows moving continuously as in the normal perspective.

Unlimited number of viewers can see simultaneously

Digital Screensnetworked technology

Digital LCD Screen Networks

Digital Display, also known as dynamic or digital signage, uses computer technology to deliver controlled media rich content and messaging to electronic displays.

Whether these displays are CRT screens, LCD panels, plasma displays, video walls or projected images, the improvement over traditional display technologies is massive.

Our flexible solution has many uses:

o Information delivery showing current travel, consumer information, digital display keeps the public updated, informed and targeted.o Increase sales in any location based retail environment with digital in store promotions.o Develop third party advertising as a new income stream.o Provide live entertainment to reduce customers perceived waiting times.

By broadcasting media rich output, digital signs become more engaging and get better results than traditional static displays.

Our Software is designed to deliver your media content in the form you want across existing, standard IT technologies. Display layouts are completely free format so you are not restricted by predetermined structures.It scales up from a stand alone single screen to complex, context sensitive enterprise wide network provision without changing the way you use the software.

The Media Manager

This is a simple but powerful tool for the management and delivery of dynamic content.o Set up and configure display screen output options with network locations, templates and layouts.o Collate and organise most media types into sequenced packages. The system accepts content from all common video, audio, data, graphical and animation formats also linking to web sources.o Transmit packages and messages immediately to single or distributed media players or schedule to play later.o Manage multiple media players across LAN and Web connections. Easily scales up from a single player to multiplayer, multiscreen networks using a variety of display options.o Administration area for login security, username and password.o Accessed simply through a drag and drop windows based GUI (graphical user interface) with a minimum of training. As a consequence, anyone can manage your digital signage content.

Touchscreenscustom designed interactive technology

Technology for creating experience between brands and consumers at the point of sale.Touchscreen technology incorporating bluetooth replaces the need for brochures and flyers. Customers/visitors simply touch the screen icon of their choice to view the selected information. The system is designed to offer visitors a unique opportunity to download information, in detail via the touchscreen kiosk direct to their mobile phones.

Never before has information been so readily available.

Touchscreens can be integrated into any window allowing the customer to download information to their mobile phone even in out of hours trading

o Multimedia Contento Catalogue Informationo Tourist guideso Promotionso Coupons/Voucherso Loyalty cards

o Obtaining permission on datao Competitionso Broadcastingo Brand Awareness Campaignso Maps

The following applications can be used for marketing campaigns at: shopping centres, airports, sporting and musical events, fairs, public transport, tourist information points,hotels, historic buildings, museums, restaurants, outdoor advertising, retailers, banks, etc.

Display Advertising Mirrors

interactive advertising mirrors

This new and ingenious form of advertising offers the perfect solution to communicate with people when they are most attentive, when looking at themselves. The AdMirror allows customers to be targeted in a unique and highly focused viewing environment.

Working exactly like a regular mirror until electronically activated AdMirror uses two way glass and intelligent lighting to reveal anything from 1 full size promotional image up to 6 A4 or 4 A3 promotional advertisements of which are displayed from inside the device using a preset lighting sequence. Adverts can be set to appear at random in a story board sequence or in a mix with several different branded messages. Adverts disappear as people come within a set distance from the mirror and reappear as they begin to walk away, enabling the mirror to still be used but advertisers can guarantee that their messages are still being seen.

Target consumers in a unique and highly focused viewing environment

Customers will be attracted to read simply because its new, intriguing and captivating.

The vanity of general public can only count as a bonus for advertisers. Washroom visitors cannot resist a peek of themselves in the mirror and so have no choice but to see the advertising.

Who would benefit:

o Beauty Salonso Wash Roomso Shopping Centreso Barso Hotelso Supermarketso Airportso Railway Stations

Research tells us that following a recent trial in some of London’s bars and clubs, for every 100 people that visited the washroom over the course of an evening 63% could recall seeing the adverts but more importantly they could remember the name of the advertiser.More than 90% also said that they found the advertising mirrors more memorable than standard washroom posters.

Projection Systems

interactive wall, floor and window projections systems

Engage customers, command attention and drive business results.

Blue Apricot are also creators and suppliers of innovative audio visual effects including InteractiveFloor & Wall Projection Systems.

This unique system offers aninteractive, eye catching, new wave medium that will transform any space or environment into dynamic POS display platform to promote brand awareness, launch new products and services etc. Typical applications include floor projections, event branding, signage solutions and general logo projection.

Digital projection offers an impressive means of displaying full motion content and presents several advantages over LCD andPlasma screens.

Interactive projection systems project bright, vivid images from low maintenance units to any floor, window or wall and also offers the advantage of being able to scan an image around any room or venue etc. The projection system can be set up virtually anywhere other than in direct sunlight and takes minimal time to set up.

Blue Apricot’s expertise lies in combining the right digital projector with front and rear projection screens which have specific optical properties to deliver truly daylight readable images.

An interactive projection system reacts to movement and using either hands or feet, users are encouraged to interact.

This is a versatile system that captures attention and draws people into your brand whilst delivering an entertaining and memorable interactive experience.

Unlike traditional advertising, Interactive Projection Systems include the customer in the advertising experience. Whether customers wipe away one picture to reveal another, step on animated buttons to access launch videos, flip virtual floor tiles to reveal product information or kick virtual objects around the screen, it’s an interactive experience that they won’t forget.

In the out of home advertising world, everything from billboards, to taxi signs and supermarket displays are going digital. People will pay far more attention to ads that are moving as it makes the advertising experience that much more memorable consequently leading to more time spent with the ad, which then translates into better advertising recall.

Recent studies found that interactive advertising had a 41.3% unaided recall rate and when surveyed, 50% of consumers also remembered seeing the advertisement on a previous visit.

Who would benefit?

o Retail Stores o Hotels o Restaurants o Casinos o Trade Shows o Museumso Science Centers o Sports Arenaso Any Public Space

Whether you are looking for a dynamic POS display, an interactive window or floor projection system, or perhaps an outdoor projection to mark the launch of a new product range Blue Apricot will provide the perfect solution every time.