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In his BlogWell Seattle case study presentation, "Content is King," ExOfficio's E-Commerce Manager, Kenny Rowe, explains how social media content can lead to quality customer engagement. Kenny covers interesting links, corporate culture, product information, and giveaways as his four favorite types of social media content that drive engagement. --- BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit gaspedal.com/blogwell/ BlogWell is produced by GasPedal and the Social Media Business Council.
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ExOfficio’s social media business model:
Quality customer engagement
leads to loyalty and revenue
1. Interesting Relevant Links
2.Corporate Culture
3.Product Information and Sale Messages
4.Giveaways
Content that Connects
Interesting Relevant Links
Interesting Relevant Links
-Tracking
Interesting Relevant Links
-Example
Interesting Relevant Links
-Example
Corporate Culture
Corporate Culture
-Trade Shows
Corporate Culture
-Charitable Giving
Corporate Culture
-Example
Product and Sale Messages
Product and Sale Messages
Product and Sale Messages
-Example
Giveaways
Giveaways
-Statistics
Conclusions
•The point of social media marketing is to be personal and relatable.
•Develop and post content that is interesting and brings value to your
customers.
•Good interactions and quality postings = customer loyalty and
revenue.
•Loyal customers become brand advocates
