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In their BlogWell New York presentation, Outback Steakhouse's Senior Director of Direct to Consumer Marketing, Ken Bott, and Direct to Consumer Marketing Manager, Dan Holm, share how they use the voices of a few to reach the minds of many. Ken and Dan talk about how they are leveraging customer relationships built on Twitter to drive engagement and traffic into their restaurants. Watch the video of this presentation here: https://vimeo.com/51963004
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SocialMedia.orgVideo Case Studies
Ken Bott & Dan Holm
Super Fans
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
September 12, 2012socialmedia.org/blogwell
Super fans.
#Blogwell | 9.12.12
Our goal is to
build deep
and authentic
relationships
with our
customers.
Relationships happen
between human people
— not between “corporate
people” and human
people.
Every customer
interaction is an
opportunity to build a
deeper relationship.
@KLG614: Show of hands... who decided
to ditch previous dinner plans and go to
@Outback for dinner tonight instead??
There is oozing
passion for the brand
from our customers.
What if we ignited this passion and
starting surprising our super fans
with Outback gifts they could use or
give to others?
We’ve given away over 300 #OutbackSurprises to our super
fans.
1 story in particular blew us away…
1 tweet was the start of a powerful
relationship.
“Better priorities this time...last night's
@Outback Special (to go) fueled this
morning's 5-mile run.”
For Dave’s 40th Birthday, instead of
sending him 1 present. We sent him
40.
To give away to 40
people…
Dave’s passion for Outback was stronger than
we ever anticipated.
What we learned:
1. Customers crave a truly authentic
relationship with brands.
2. This relationship cannot be
automated with “tools”.
3. Customers who are empowered
will take action on behalf of the
brand.
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
September 12, 2012socialmedia.org/blogwell
