SocialMedia.orgVideo Case Studies

Michele Wingate

Adding Pinterest to the Social MediaToolbox

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellChicago

July 18, 2012socialmedia.org/blogwell

Adding Pinterest to the social media toolbox

Michele Wingate

Social Media manager

2

Our social media strategy

• We’re a branded house.

• Messaging: Celebrating and protecting families.

• Lead with owned, grow with paid.

• Continue leading the way.

American Family’s social media strategy centers around building and

maintaining long-term relationships with customers and prospects

engaging them with the overarching brand.

3

How it came together

Assess it

Build it

Promote it

Measure it

Sustain it

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Why Pinterest

5

Brand relevance

6

Pulling it together

Assess it

Build it

Promote it

Measure it

Sustain it

7

Our page

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Getting it off the ground

Assess it

Build it

Promote it

Measure it

Sustain it

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Top Board: Protecting Your Dream Home

Assess it

Build it

Promote it

Measure it

Sustain it

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Assessing engagement

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Most repins: Keeping My Family Safe

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Top repins

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Click through

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What’s next: sustaining and growing

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What’s next: sustaining and growing

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Thank you!

@michelewingate

mwingate@amfam.com

Learn more about past and upcoming BlogWells

socialmedia.org/blogwell

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellChicago

July 18, 2012socialmedia.org/blogwell