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Power Point presentation about the Kodak Company and the Blogs which this Company uses in its website
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Blogs are a part of the Kodak culture
Structure
Introduction
1. The Kodak
2. Blogs are important for the Kodak culture
3. Plugged In Blog
4. Advantages of the Plugged In Blog
5. Disadvantages of the Plugged In Blog
Conclusion
Introduction
Nowadays, blogs have become very influential components of the Internet, and their importance is growing rapidly in all fields of life. Business is also not an exception. Blogs play very important role in business. Some companies use blog like
a marketing strategy. For others it is a part of company’s culture.
Types of blogs
Personal Professional Internal only Publicly accessible Individual author Collaborative or team effort Subject or topic focused Wide-ranging coverage Text only Multi-media, images, chat…
@ link: http://www.slideshare.net/karajones/why-have-a-blog
Typ
es o
f b
log
s
1. The Kodak
1.1 History
“With the slogan "you press the button, we do the rest," George Eastman put the first simple camera into the hands of a world
of consumers in 1888”
1.1 History
Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more
enjoyable.
1.1 History
Just as Eastman had a goal to make photography "as convenient as the pencil," Kodak continues to expand
the ways images touch people's daily lives.
1.2 Values
Kodak conducts itself according to six corporate values:
Respect for the Dignity of the Individual
The Company can’t operate effectively unless each of the members is able to treat everyone else with appropriate respect. This value is at the heart of their culture and helps them focus on many important issues.
1.2 Values
Uncompromising Integrity
The Kodak demonstrates honest, ethical behavior in all transactions, placing the success of business and its people ahead of any personal gain.
Trust Members of the Company work in an environment in
which they can trust one another and share information freely, thereby doing their jobs to the very best of their abilities.
1.2 Values
Credibility
Each of the members of the Company must earn the credibility with others inside and outside the company. Certainly, the company as a whole must strive for the highest credibility with all its external publics.
1.2 Values
Continuous Improvement and Personal Renewal
Varied opportunities for individual learning and growth allow for the Company to achieve the world-class expectations of its publics.
Recognition and Celebration
The Company welcome opportunities to openly celebrate individual and team achievements and congratulate those contributing to Kodak’s success.
1.3 Mission
With the above mentioned values, the
Company plan to grow more rapidly than its competitors;
Kodak wants to be the world leader in imaging.
1.4 Activities
Today's Kodak is known not only for photography, but also for images used in a variety of leisure, commercial, entertainment and scientific applications. Its reach increasingly involves the use of technology to combine images and information - creating the potential to profoundly change how people and businesses communicate.
2. Blogs are important for the Kodak culture
Kodak is a good example of the company where blogs are very important part of the company’s culture.
The Company shares these values, present and develops them in the three different blogs which was created for different publics.
2.1 Blogs
Three different blogs in the Kodak website:
Grow your Biz Blog A Thousand Words Blog Plugged In Blog
2.1 Blogs
Grow your Biz Blog
Grow You Biz blog was created to help customers grow their business. It is a place where employees share insights about products, services, technologies, and the graphic communications business.
@ link: http://growyourbiz.kodak.com/
2.1 Blogs
A Thousand Words Blog
A Thousand Words is a place for stories from the people of Kodak. They love what they do, and they want to share their stories about imaging and its power to influence our world.
@ link: http://1000words.kodak.com/
2.1 Blogs
Plugged In Blog
It is a blog about Kodak products and customers.
@ link: http://pluggedin.kodak.com/
2.2 Purposes of the Blogs
The main purposes of the Blogs:
To let employees express themselves in different way;
To make the Company more open for the customers;
To reach its publics and to keep close relationships with customers in their daily life.
3. Plugged In Blog
There were so many great technology stories about Kodak that it was needed to create a place to share them.
From incredible new technology, innovation, employee experiences and customer successes, this is the place where everyone will find it.
3. Plugged In Blog
The bloggers are Kodak employees from all across the company.
They share professional knowledge that is helpful and inspirational.
3.1 What we can find in the Plugged In Blog?
In Plugged In Blog: Kodak employees share insights about the
products they make that enable everyone to express themselves through photography;
Employees are presenting the new products, which they think are the best and useful for the people;
Visitors of this blog can leave comments or to publish their own stories and experiences;
3.1 What we can find in the Plugged In Blog?
Visitors can also find explanations about the features of the products or how to use the new products;
Employees also publish the articles where they compare some products;
There are a lot of free mind articles about digital imaging.
3.2 Attractive feature of the Blog
It is very easy to use Plugged In Blog:
Articles are published by categories; All the stories and experiences are frequently
published on the main page; After articles are archived both by date and
category; A feedback e-mail address.
4. Advantages of the Plugged In Blog
With this blog Kodak proves that they are experts and they know about digital imaging.
Customers can get all the needed information about the new technologies, products and everything about qualitative imaging.
It can give for the visitors some great ideas about how to make the photos better, how to improve their quality and etc.
4. Advantages of the Plugged In Blog
It can be a place to express themselves and to share their stories with the real experts of photography;
Plugged In Blog help Kodak enter the conversation and talk about the Kodak brand;
Company can be closer with the customers and keep good relationships with each other.
5. Disadvantages of the Plugged In Blog
It has just a few links and all are devoted to Kodak;
People are free in commenting the articles.
Conclusion
All the three Blogs of the Kodak are related with the six corporate values which are the main power for the Company;
Kodak is a good example of the company where blogs are very important part of the company’s culture;
Conclusion
All the three Blogs are important but Plugged In Blog is the most important;
There are more advantages than disadvantages of the Plugged In Blog.
Thank you for your attention!
