Driving Traffic & Brand Awareness for

Franchises with Content Marketing

Driving Traffic & Brand Awareness

for Franchises

Website traffic plays a crucial role in a franchise brand’s online presence.

Strong Website Traffic Can:

Increase brand exposure and awareness

Improve websites rankings in search engines (higher SEO value)

Act as a lead generation tool for potential franchisees and customers

Customer retention tool used to help support franchisees by providing content they could use to increase communication and keep brand top of mind

Background

Real Property Management initially came to

Fishman PR asking us to produce a printed

newsletter to promote customer retention by

regularly communicating with their clients –

property owners.

The Fishman PR content marketing team saw

much greater potential and an opportunity to

increase the ROI of the initiative.

The Idea

By creating a Branded Hub and distributing the high-quality articles

created for the print newsletter online, Real Property Management

would be able to drive traffic to its website, generate more leads

and retain customers.

The Process

Through the development of exceptional content that’s worth sharing and optimized to rank in

search results, the right distribution tactics and a Branded Hub, Fishman PR could promote Real

Property Management as a thought leader, create a strong brand identity online and drive

traffic to their website.

Campaign Components:

Branded Hub

Print Newsletter

High-quality, SEO content

Branded Hub

The Fishman PR team developed an optimized

Branded Hub that features the latest in SEO

tools.

The right background technical setup allows for

Google’s “crawlers” to scan content so that it

may rank higher in searches.

The Branded Hub directs valuable traffic toward

Real Property Management’s website.

Print Newsletter

The print newsletter acted as a

strategic piece of direct mail marketing

collateral that Real Property

Management franchisees could

provide to their clients. It highlighted

and provide snippets of the articles that

were featured on the Branded Hub.

The printed newsletter gave clients a

physical reminder about why they are

working with RPM – because RPM is the

expert.

High-quality, SEO Content

Blogging is one of the most powerful tools for search engine optimization. By publishing high

quality, optimized content on a regular basis, we develop an online reputation for the brand

as a thought leader within its industry and achieve a higher search ranking.

Content Included:

Interviews with industry experts

Tips and tricks from the pros

Industry segment news articles and reports

Interviews with clients

Results

Brand awareness and driving traffic to a

franchise website is an ongoing process.

Fishman PR worked with Real Property

Management to ensure every piece of

content created would achieve higher

search results and attract the interest of

the target audience – current clients.

Over the course of our engagement our Branded Hub was able to show:

The Branded Hub was the 4th largest generator of organic search engine traffic for the entire system.

Out of 575 pages on the national website, the Branded Hub ranked in the top 5.

Of the top 5 pages on the RPM website, visitors spent the most time on the Branded Hub - over 6 minutes per session.

Online content on the Branded Hub were the most shared pieces of content on social networks.

The high-quality content distributed to the Branded Hub was also delivered in a bi-monthly eNewsletter and print brochure.

Contact Rachael Wachstein,

Vice President of Content Marketing for a free consultation:

(847) 945-1300

rwachstein@fishmanpr.com

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