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Learn how to make Blogs an integral part of your marketing mix. Blogging establishes you as an expert, builds your SEO, ends cold calling, and creates community. This session will cover strategy and best practices to create a powerful brand.
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Blogging for BrandsHow to Make Blogs a Core Part of
Your Marketing Strategy
@MichaelDaehn #Blog4Brands
Seven Keys to Marketing
1. Find Your Advantage2. Define Your Purpose3. Create an Image4. Implement Promotions5. Build Relationships6. Gain Feedback7. Adjust to Changes
@MichaelDaehn #Blog4Brands
Promotional Mix
• PR
• Advertising
• Personal Selling
• Sales Promotion
• Direct Marketing
• Internet/Interactive
@MichaelDaehn #Blog4Brands
How to Succeed Online
• Establish Your Expertise
• Build Your SEO
• Go from Cold Calls to Warm Leads
• Create Community
• Apply Best Practices
@MichaelDaehn #Blog4Brands
Establish Your Expertise
• Writing blog posts establishes you as an expert in your field
• People are looking for answers online
• People type questions into search engines
@MichaelDaehn #Blog4Brands
What Are You Expert At?
@MichaelDaehn #Blog4Brands
Build Your SEO
Lots of content = lots of links, keywords and ability to syndicate offsite to gain inbound links
@MichaelDaehn #Blog4Brands
Build Your SEO
@MichaelDaehn #Blog4Brands
Build Your SEO
@MichaelDaehn #Blog4Brands
Build Your SEO
@MichaelDaehn #Blog4Brands
Go from Cold Calls to Warm Leads
@MichaelDaehn #Blog4Brands
Where Do Your Leads Come From?
@MichaelDaehn #Blog4Brands
Create Community
• Referrals
• Reputation
• Social Graph
• Sharing
• Comments
@MichaelDaehn #Blog4Brands
How Are You Creating Community on Your Blog?
@MichaelDaehn #Blog4Brands
Best Practices
• Blog weekly• Connect to social networks• Focus on your niche• Good UX• Email• Integrate email - for new
posts, weekly roundup• Syndicate
@MichaelDaehn #Blog4Brands
Syndication Strategy
@MichaelDaehn #Blog4Brands
How Are You Syndicating Your Content?
@MichaelDaehn #Blog4Brands
Review
• Establish Your Expertise
• Build Your SEO
• Go from Cold Calls to Warm Leads
• Create Community
• Apply Best Practices
@MichaelDaehn #Blog4Brands
Quiz
• Promotion is marketing step ___ out of 7
• Where is the best place to be in the marketing funnel? Why?
• According to the syndication strategy chart, what is the best vehicle for syndicating your content online?
@MichaelDaehn #Blog4Brands
Q & A
@MichaelDaehn #Blog4Brands
Summary
Learn how to make Blogs an integral part of your marketing mix. Blogging establishes you as an expert, builds your SEO, ends cold calling, and creates community.
@MichaelDaehn #Blog4Brands
About Michael Daehn
Bio:Michael is a marketing guy from Saint Louis who can help you tell your story and get you customers. He creates marketing plans with an emphasis on driving traffic to your website and converting site visits into sales.
He’s written 6 marketing books and worked with companies like Disney, Nordstrom, FranklinCovey, Joyce Meyer Ministries and the Orange County Department of Education. He’s currently the CEO of Square-Masters, providing websites for small business.
Learn more:MichaelDaehn.comSquare-Masters.com
Connect:Twitter: MichaelDaehnFacebook: Michael Daehn AuthorLinkedIn: Michael DaehnPhone: 330.333.2346
Books: