Blogging and smart content management

Welcome

Monday, April 19, 2010

Welcome


Everything is changingMonday, April 19, 2010

The whole world is upside down


The snowball of information is only getting bigger


Just like you....


6

...I am wondering how the way we do business and communicate is changing..


It is a new way of doing

business

for any company anywhere!


Why are YOU here? What do you WANT to get out of today?


http://www.flickr.com/photos/penmachine/2788329083/sizes/l/

Laptops and Mobile Phones must be TURNED ON! (sound off please)




Two kinds of people:


Two kinds of people:Not interested


Two kinds of people:Not interested

Looking for opportunities


Looking for opportunities


‘I heard you can use Twitter for your business, let’s do it...’


‘Let’s get this guy to blog

about our new product’



‘We want to make the world a DSM

community..’






community..’




‘Let’s get the crowd to do

it for us!’



community..’





it for us!’

‘Let’s use the power of the people!’



community..’





it for us!’

‘Let’s use the power of the people!’

‘He, let’s use Social Media!!’


Setup of today


• CONTENT (Blogs)

Setup of today


• CONTENT (Blogs)

• DISTRIBUTION (Twitter, Facebook, LinkedIn, Yammer)

Setup of today


• CONTENT (Blogs)

• DISTRIBUTION (Twitter, Facebook, LinkedIn, Yammer)

• GETTING IT TO YOU (RSS, Tweetdeck, Google alerts)

Setup of today


1. Content


Being remarkable...

Proudly stolen from @polledemaagt


http://www.slideshare.net/polledemaagt/being-remarkable-for-fontys-communicatie


Being remarkable...

...is not about great copy..





Being remarkable...


...is not about fantastic art..





Being remarkable...



...is not about nifty strategies





Being remarkable...



...is not about nifty strategies

...is not about state of the art technologies






Being remarkable...




...is about being committed to really make a difference

in people’s lives


Being remarkable...




Mission Statement DSM

‘Our purpose is to create brighter lives for people today and

generations to come.......’


But being remarkable is also...






...about exceeding expectations






...about engaging people with a remarkable story







...about engaging people with a remarkable story

...knowing that people share remarkable things






Acts of remarkablenes...



So, it is time to create a starting point for our own

remarkable content

Using your laptop


Connection: ExcelleratePassword: Excellerate


Enjoy public wifi


Setting up a blogUsing wordpress.com


http://www.wordpress.com

http://www.wordpress.com











On your way to remarkableness:



• Pick a theme (visual)




• Build an audience





• Emulate chefs





• Emulate chefs

• Support each other


6 rules of blogging*

• Provide value

• Don’t flood readers with posts

• Take part in the conversation

• Make your blog unique

• Make it easy for readers to connect

• Make content easy to read

* http://www.dailyblogtips.com/six-rules-of-blogging-that-also-apply-to-twitter/


http://www.dailyblogtips.com/six-rules-of-blogging-that-also-apply-to-twitter/

http://www.dailyblogtips.com/six-rules-of-blogging-that-also-apply-to-twitter/

Distribution


Distribution


•LinkedIn

Distribution


•LinkedIn

•Twitter

Distribution


•LinkedIn

•Twitter

•FaceBook

Distribution


•LinkedIn

•Twitter

•FaceBook

•Yammer

Distribution



Social Network


Social Network

About your interests


Social Network


Shared with your professional network





Microblogging platform



140 characters



140 characters




140 characters


Shared publicly with the world













Social Network


Social Network

International


Social Network

International



Social Network

International


Shared with friends





Internal Twitter


Internal Twitter

For your company


Internal Twitter


For your company


Internal Twitter


Shared with colleagues

For your company




3. Getting it to you


Information overload?


Information overload?

=

Filter Failure*

* Martijn Aslander


http://www.martijnaslander.nl/

http://www.martijnaslander.nl/

Survival of the strongest??


Survival of the fittest!!


Survival of the fittest!!

So, how to become fit online?


On an average day, I manage my:



• Email

• Twitter

• Yammer

• YouTube

• Website

• Facebook

• News

• Blog

• RSS

• Vimeo

• Flickr

• FourSquare

• BrightKite

• Big Files

• LinkedIn



• Email

• Twitter

• Yammer

• YouTube

• Website

• Facebook

• News

• Blog

• RSS

• Vimeo

• Flickr

• FourSquare

• BrightKite

• Big Files

• LinkedIn

(50-100)

(100+)

(0-10+)

(0-10)

(10-50)

(100+)

(0-10)

(0-10)

(0-10)

(0-10)

(0-10)

(0-10)


Getting it to you

• RSS• Tweetdeck• Google Alerts


RSS


RSS

Really Simple Syndication


http://en.wikipedia.org/wiki/RSS









Subscribe to all your favorite websites and news





Subscribe to all your favorite websites and news

And read them on one page





How?


How?

Google Reader Period

www.google.com/reader


http://www.google.com/reader








Tweetdeck

• Manage multiple accounts (twitter, facebook, linkedin)

• Search Columns • Following made easy


Tweetdeck


Tweetdeck


Tweetdeck


Tweetdeck


Google Alerts

www.google.com/alerts


http://www.google.com/alerts





Google Alerts






That’s it for nowI hope I was remarkableIf so, use the channels

you learned about today and spread the word


Steven Zwerink@szwerink


http://twitter.com/szwerink

http://twitter.com/szwerink

Business

Blogging and smart content management