Hey Bloggers!How to Package, Promote & Profit from Your Expertise

Hey Bloggers!How to Package, Promote & Profit from Your Expertise

Rich Brooks & Denise WakemanRich Brooks & Denise Wakeman

Calling Non-Internet Marketers

Calling Non-Internet Marketers

What you’ll learn…What you’ll learn…

• How & Why to Monetize Your Expertise• What Types of Products You Can Create• How to Promote & Sell Your Products

About Denise WakemanAbout Denise Wakeman

• Marketing on the Web since 1996

• Blogging since 2004• Built 3 successful 6-figure

businesses• Author of blogging &

online marketing programs• Co-author – Success

Secrets of Social Media Superstars

• Mentor/Speaker/Trainer

About Rich BrooksAbout Rich Brooks

• President of flyte, web marketing firm

• Teaches web marketing at USM

• Co-Founder of Social Media FTW

• Zombie hunter

Product Promotion Profit

Make Money From Your Expertise

Make Money From Your Expertise

• Create multiple streams of income

• Dominate your niche• Serve more people• Build your list• Help do-it-yourselfers

ChrisBrogan.com

Ideas from: Suggested Search

Ideas from: Suggested Search

Ideas from: EmailIdeas from: Email

Ideas from: Posts & Comments

Ideas from: Posts & Comments

Ideas from: AnalyticsIdeas from: Analytics

Ideas from: OutsideIdeas from: Outside

Product CreationProduct Creation

"Products are Powerful For More than Just the Money They Earn”

“Not only is it an income stream – but it’s something that has a real impact upon both your readers and your standing in your niche/industry"

~ Darren Rowse, Problogger.net

Do Your Homework!Do Your Homework!

• What is your ideal customer’s biggest problem?

• How to deliver solutions?• Resources? Outsourcing?

ASKASK

Blog posts

Ebook

CD

DVD

Teleseminar/Webinar

Online course

Membership program

Seminar

Coaching

Mastermind group

Product ChecklistProduct Checklist

Goal

Problem/Solution

Format

Content

Title

Production

Price

What do you want to create?

What do you want to create?

From Blog to Book(s)From Blog to Book(s)

Blog posts

Word doc

Ebook - pdf

Ebook - Kindle

Audio book

KindleKindle

Audio ProductAudio Product

Seminars & WebinarsSeminars & Webinars

PromotionPromotion

Keyword AnalysisKeyword Analysis

Make a PlanMake a Plan

Build AnticipationBuild Anticipation

Email Your ListEmail Your List

ProfitProfit

Selling Your ProductSelling Your Product

Sales Page

Shopping

Cart

Merchant

account

Thank you

page

Sales PageSales Page

PayPal / e-JunkiePayPal / e-Junkie

ClickbankClickbank

Shopping Carts Shopping Carts

Resources & LinksResources & Links

DeniseWakeman.com/bwe

Next Steps…Next Steps…

1. Choose your topic2. Choose a format & ecom

platform3. Produce4. Drive traffic to your sales page

Questions WelcomeQuestions Welcome

@DeniseWakemanFacebook.com/BlogSquad

DeniseWakeman.com/gplus

@TheRichBrooksFacebook.com/flytenewmediaFlyteblog.com