Global Mobile Traffic Supply

Global Mobile Insights

Global Mobile Supply

Bizlure is helping mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer, Bizlure operates directly and exclusively mobile app and mobile publishers.

Bizlure’s headquarters are in Buenos Aires. The company was founded by an experienced international management team. Bizlure is a team of technology passionate highly skilled and talented Advertising and Developers professional and offers personal assistance form a team of sales and account managers.

This report is based on worldwide data sampled from the activity that takes place across Bizlure’s platforms.

Key findings of the report include:

•  Mexico, Argentina, United Kingdom and US are the top countries in terms of mobile traffic supply. The strongest growth rates coming from Mexico. Malaysia & India were the top countries by spend in the APAC region

Top mobile supply categories are Tools, Entertainment and Games

Operating Systems with highest market share in regards to volumes are Android, followed by iOS and Windows Phone showing the largest increase

320x50 ad sizes still dominates the total market share in regards to volume and revenue. 320x480 generated the highest eCPM

Data and Audiences were the key to mobile performance and helped mobile publishers and advertisers better match brands and messages with their target audiences

Location, device ID and gender are the three most important parameters contributing to higher eCPMs

• 

• 

• 

• 

• 

Q1 to Q2 2014 growth rates

Traffic Availability growth

500%

450%

400%

350%

300%

250%

200%

150%

100%

50%

0% January 14 February 14 March 14 April 14

•  The top 3 supply categories are Tools (46%), Games (17%) and Entertainment (13%).

•  Overall, Shopping and eCommerce category had the highest eCPM of $4.87.

Supply Category Performance

Others

Music

Communication and Technology

Entertainment

Games 45%

46% Wallpapers & Tools

9%

13%

17%

3%

Others

Music

Communication and Technology

Entertainment

Games 45%

46%

2% 2% 3% 4% 5%

Other

216 X 36

320 x 480

84%

320 x 50

Top 3 ad sizes

Ad size

320x50

300x250

% Share 60%

24%

Top ad sizes performance Q4

2% 2% 3% 4% 5%

Other

216 X 36

320 x 480

84%

300 x 250

728 x 90

320 x 50 &

320x480

16%

• 

• 

Android traffic increased to 51% share, followed by iOS at 35%

eCPM’s on iOS were the highest at $2.33 across all traffic.

Android iOS RIM OS Other OS Windows Phone OS

51%

35%

5% 5% 4%

Volume % share by OS eCPM share by OS

45%

42%

4% 1%

7%

Top device operating system share

Publisher supply share in top EMEA countries

•  Spain (30%), UK(18%) and Germany (10%) contributed to 58% of the total EMEA auction share

% share – Top EMEA countries

Other 24%

France 9%

South Africa 9% Germany

10%

Spain 30%

UK 18%

EMEA publisher traffic performance by categories

• 

• 

The top 3 categories for EMEA region are Entertainment (27%), Games (23%) and Music (18%)

Entertainment and Games saw the highest increase

EMEA publisher supply category performance

19% 11%

17%

18%

4%

Others

Utilities

Social Networking

Music

18%

19%

22% 23% Games

Entertainment 20% 27%

Top EMEA device operating system share

•  Android and iOS equally had the highest EMEA market share.

eCPM share by OS % Volume share by OS

2% 12%

3%

11%

5% 39% 8%

8% 6%

38%

30% 38%

Android iOS RIM OS Windows Phone OS Symbian OS Other OS

Publisher supply share top LatAm countries

•  Mexico (45%) and Argentina (21%) contributed to 66% of the total traffic

% share- Top LatAm countries % uplift in Share- Top LatAm countries

141%

Other 4%

Chile 6%

Brazil 17%

Mexico 45%

74% 79%

Colombia 7%

Argentina 21% 36%

22% 22%

Others Brazil Mexico Colombia Argentina Chile

The LatAm top 3 mobile categories in are Entertainment (44%), Games (10%) and Social Networking (10%) • 

•  The Games category experienced an eCPM uplift by 5%. The Sports category had the highest eCPM.

LatAm publisher category performance

18%

8% Others

Downloads

Music

Social Networking

Games

44% Entertainment

22%

9% 7% 7%

32%

10%

10%

10%

16%

Android device OS traffic share in the LatAm accounts for 50% of the overall device OS market share, followed by iOS (16%) which market share increased.

• 

2% 3%

50%

6%

16%

23%

% share by OS - Q4 RTB auctions

Android iOS Symbian OS Windows Phone OS Other OS RIM OS

Advertiser Demand Insights

Countries

Mexico

Brazil

UK

Chile

Argentina

Asia

Germany

United States

Uplift

440%

142%

107%

92%

62%

43%

25%

22%

Top performing countries

•  Mexico ad spend grew by 440%

Entertainment and Tools with highest ad spend

Global top advertising categories

Advertising 8%

Travel 4%

Technology and Telecom 18%

Social & Dating 2%

Apps Installs 12%

Dating 12%

News and Education 2%

Entertainment & Media 20%

Retail 18%

Lifestyle & Health 4%

• 

71%

Image 320x50

Ad Spend

Interstitial & Rich Media

Ad ROI

143%

Demand and inventory for custom and variable ad-sizes doubled (Native ads) • 

• 

• 

Top Average Prices came through 2.00-2.04 bid price buckets which accounted for 4% of the revenue share, followed by bids within the 6.95-6.99 price bucket (3%)

The spread of bid buckets generating highest revenue in the range of $1.00 to $6.99.

Top bid buckets by revenue

Top Bid Price bucket by revenue

USD 1.50-1.54

USD 2.00-2.04

USD 1.00-1.04

No Age Parameters

6 to 17 18 to 24 25 to 34 35 to 49 50 to 63 63+

156% 160%

66% 94%

126%

4%

Age parameters

Parameters Not Present Male Female

153%

94%

Gender parameters

728x90 – Tablet Sample

Interstitial – Horizontal Sample

Standard Ad Banner – Sample