Business Model for Bio-Battery

Bae Jin Woo (A0102853M)

Heng Chew Chwee (A0098597B)

Hong Chao (A0098568E)

Nuraziz Yosokumoro (A0082045M)

Wang Juan (A0098515W)

Outline

Value Creation

Bio-Battery technology

Market Segment & Customer Selection

Future Market

Value Network

Strategic Control

SWOT Analysis

Problems for Conventional Batteries

Low Energy Density

Long Recharging Time

Non-environmental friendly

Safety

o Explosion

o Leakage

Solution:

New batteries provide longer lasting time, fast charging capabilities, safer and more environmental friendly

Value Creation

Terminology

Terms Meaning

Energy Density

Amount of energy stored per weight (Wh/kg) Energy stored determined how long it can power device. For example :Lithium has energy density of 250Wh/kg ,while sugar 2500Wh/kgThis means if 1 kg Li can power laptop for 1 day, sugar can power laptop for 10 days=Total volume of water inside bucket

Power Density

Amount of power (energy/time) per unit volumeDifferent from energy density, it determined how much energy burst can be given to device in one second or rate of energy transfer=Total water can be throw at same time

Source: The Two Classes of SI Units and the SI Prefixes". NIST Guide to the SI

Bio-Battery Technology A bio battery is an energy storing device powered by organic

compounds, usually being glucose.

By using enzymes to break down glucose, bio-batteries directly receive energy from glucose

Learn from nature to build effective energy storage!!

Source: http://www.sony.net/Products/SC-HP/cx_news/vol51/sideview2.html

Bio Battery Technology

Source: http://www.sony.net/SonyInfo/News/Press/200708/07-074E/

Bio batteries contain an anode, cathode, separator and electrolyte.

In the anode the sugar(glucose) is broken down through enzymatic oxidation, producing both electrons and protons. When glucose first enters the battery, it enters through the anode.

Glucose → Gluconolactone+ 2H+ + 2e−

There is a flow created from the anode to the cathode which is what generates the electricity in the bio-battery

Protons(H⁺) are redirected to go through the separator to get to the cathode side of the battery

The cathode then consists of an oxidation reduction reaction. O2 +4H+ + 4e− → 2H2O

Bio-Battery required Bio-Catalyst or Enzyme for chemical reactions in Anode and Cathodethat produce electricity

Enzyme extracted from microorganism

Bio-Battery Technology

Enzyme immobilized in Carbon Nanotube based electrode

Source: http://www.cfdrc.com/bio/bio-battery

Bio-Battery Development Progress

By May 2012, power density reached 9mW/cm2 and 35 mA/cm2

Performance improvement was due to better structure of carbon nanotube with better enzymes attached to

Source: IJRET: International Journal of Research in Engineering and Technology, Volume: 02 Issue: 11 | Nov-2013, THE FUTURE OF ENERGY BIO BATTERY

Bio-Battery Power Performance

In 2013, Researchers at the University ofWollongong-headquartered AustralianResearch Council Centre of Excellence forElectromaterials Science (ACES) designedone prototype which can provide the powerof 36mW for at least 30 hours, making itsuitable as a power source for mostimplantable devices (see table).

Sony Corporation in 2008: bio-batteriesusing Vitamin K3 for the anode andpotassium ferricyanide for the cathode,which generated power outputs in theorder of 50mW, enough to supply anMP3 portable player.

Source: http://www.electromaterials.edu.au/news/UOW159989.html

Source: Nanotechnology by Ben Rogers, Sumita Pennathur, Jesse Adams, CRC Press, 2011New Method for Continuous Production of Carbon Nanotubes, Science Daily, Apr. 10, 2012z

BioBattery

Main components

Electrolyte

Carbon Nanotube

Enzyme Synthesis

Cost

Carbon Nanotube future cost reduction

Market Segment & Customers

Mobile Electronics

Military ToysHealthcare

Market Opportunity

Implantable Medical Devices: Market Size

July 2013

Source: CIA World Factbook

Source: US Census Bureau International Data Base

Implantable Medical Devices: Applications

Implantable Medical Devices: Targeted Customers

Implantable Medical Devices: Major Players

http://www.stthomas.edu/business/academicdepts/finance/aristotlefund/pdf/stj_report.pdf

US$M

0

1

2

3

4

5

6

7

2009 2010 2011 2012 2013 2014 2015

S$

Year

Projected Global Market ($B)

Implantable Medical Devices: Market Potential

Source: MarketPublishers, Global Cardiac Pacemakers - Market Growth Analysis, 2009-2015, Apr 15 2013

Implantable Medical Devices: Value Proposition

• Always stay charged as long as user is alive

• Bio-compatible

• Ultra-thin, flexible & small size• No replacement cost

• Need to be replaced. • Toxic• Rigid • High replacement cost

http://www.lexrobotics.com/body-fluid-powered-bio-batteries/

Cost Saving Analysis of Patients

1st Pacemaker Implantation by 10-year age Total Pacemaker Procedure cost

pacemaker battery life expectancy

Avg. AgeExpected operation freq over life

$ (USD)Male Female

< 60 > 3.7 >4.3 52K ~ 61K

65 2.5 2.8 35K~40K

75 1.6 1.9 22K~27K

Cost Saving Analysis for Patients

Life Expectancy at birth, age 65, age 75 ( 2004)

Current our targeted end-user is female patient (<65) who are more self-conscious about body scars.

Bio-Battery

Li-Ion

Zinc Mecury

Strategy CanvasImplantable Medical Devices

High /Big

Low /Small

http://www.lexrobotics.com/body-fluid-powered-bio-batterieshttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC1502062/

Future MarketMilitary: Applications

Strategy CanvasMilitary

High

Low

Source: http://www.batterypoweronline.com/conferences/wp-content/uploads/2013/06/CFDRC.pdf

ChargingRate

RechargingPortability

EnergyDensity

PowerDensity

Bio-Battery

Li-Ion

Future Market:Music Greeting Card & Toys

Strategy CanvasMusic Greeting Card & Toys

Source: IJRET: International Journal of Research in Engineering and Technology, Volume: 02 Issue: 11 | Nov-2013, THE FUTURE OF ENERGY BIO BATTERY

High

Low

Bio-Battery

Alkaline or Coinbattery

Smartphone

Tablet

GPS device

PSP games

Laptop

Camera

Future Market:Mobile & Portable Devices

Strategy CanvasMobile & Portable Devices

Safefy Chargingrate

Cost PowerDensity

Bio-Battery

Li-Ion

Source: http://electronicdesign.com/power/understanding-lithium-battery-tradeoffs-mobile-devices

High

Low

Value Network

Cash inflow for CFDRC

Cash outflow for CFDRC

Other cash flow activities in the value network

University & RI

Government funding

Venture capital

Component suppliers

Raw M’tialsuppliers

OEM

PartnersHigh end customerEg. Military

Distributor

Retailer Retailer

End Customer

End Customer

Strategy Control

Core TechBio-Battery

Financing & Ops

Marketing

ProductionIP

Strategy Control

Core TechBio-Battery

Financing& Ops Marketing

ProductionIP

• Government & VC funding• Licensing• Operation

• Engagement with Universities and RI. • Utilize external capabilities.

• Recruit most suitable candidates upon graduation

• Lead to increase in R&D efficiency hence maximizing revenue/engineer.

Strategy Control

• Increase public exposure• Participate in conferences and

shows• “The Battery Show”, Sep

2014 @ Michigan• Collaboration with Universities

and RI• Company owns all IP rights,

but Uni & RI can publish all research results.

• Brand Image building• Targeting specific market

segments• Winning design wins with major

brands customers.

Core TechBio-Battery

Marketing

ProductionIP

Financing & Ops

Strategy Control

• Outsourcing• High appropriability

technology with IP controlled.

• Minimize fixed assets.Core TechBio-Battery

Financing& Ops Marketing

ProductionIP

Strategy Control

• Intellectual Property• IP protection on the

core technologies. • Licensing

Core TechBio-Battery

Financing& Ops Marketing

ProductionIP

- High energy density

- Patented technology

- High awareness on environmental protection

- Low power density

- Limited complementary assets (Production)

- No commercial bio-battery in market yet

- Unlimited Applications

- Aging Society

- Government policies support on green energy

- Reluctance to change

- Moore’s Chasm

- Competitors

SWOT Analysis

STRENGTH WEAKNESS

OPPORTUNITIES THREATS

THANK YOU