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Biting the hand that starves us: Internal Communicators who fail to talk the facts and figures language of the corporate suite.
Presented by Laoise O’Murchú
Strategy
No strategic plan
Vague aims: “Increase employee engagement” “Improve employee awareness of
their role” “Increase awareness of the
organisation’s strategy”
StrategyWe have an internal communications strategy
1 2 3 4 5 6
We have a clear picture/vision of how internal communication will contribute to the organisation
1 2 3 4 5 6
The objectives of all communication activities are SMART (specific, measurable, achievable, realistic and timed)
1 2 3 4 5 6
Leadership Support
Case Studies
CEO Support
A 9/10
B 10/10
C 10/10
D 8or9/10
The CEO is committed to and plays his/her role in effective internal communication
1 2 3 4 5 6
Senior management are committed to and play their role in effective internal communication
1 2 3 4 5 6
Communication is a KPI for all management team members
1 2 3 4 5 6
Leadership Support
Tools Busy with outputs rather
than outcomes
Intranet Staff briefings Newsletter Engagement Survey Social Media
Measurement, evaluation and two-way communication
The communication tools used reflect the documented needs and preferences of staff
1 2 3 4 5 6
Most of the internal communication activities are two way-symmetrical
1 2 3 4 5 6
Feedback loops are built into all communication activities
1 2 3 4 5 6
Tools
Results & Measurements“It’s important but other items can take priority” “Can’t state in measurable terms how it adds value”“Comms is a tick box exercise”“Management just go through the motions”“ They don’t really want to hear what we have to say”“If I had a good idea I think they would listen to it”.
I can produce tangible results in respect of my communication work
1 2 3 4 5 6
I can establish if Managers are meeting their communication KPIs
1 2 3 4 5 6
I can link all communication activity to the organisation’s strategy
1 2 3 4 5 6
Results & Measurements
O’Murchu Organisational Communication Matrix’
Strategy Development
Total for questions 1,2& 3
Leadership SupportTotal for questions 4,5 & 6
Communication Tools
Total for questions 7,8& 9
Measurement and Evaluation Total for questions 10,11& 12
18
18
18
18
YES WE CAN.
Presented by Laoise O’Murchúhttp://ie.linkedin.com/in/laoise