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Councillor Tahir Ali Cabinet Member for Development,

Jobs and SkillsBrussels -2nd December 2013

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Birmingham

• Creative SpIN Lead Partner• Britain's second city• Largest local authority in Europe • Diverse population of over 1 million,

people• Age Profile – ‘Young City’

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URBACT provides:

• Space to try new ways of working• Identify and learn from best practice• Emphasis on Roadmap for co-

production across City Council Portfolios, Public Agencies, Private Sector and communities

• Local Action Plan for the future.

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Birmingham’s Creative and Cultural Industries (CCI’s)

• CCIs are a key economic growth sector

• Creative SpIN will enable CCI sector to inspire a sustainable and integrated model of socio-economic development.

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Creative SpIN Objective SpIN is an acronym for ‘Spillovers of Innovation’ Aims to:

•Connect Cultural and Creative Industries (CCI’s) with other sectors of the economy and public/social services’

•Provide a “test-bed” for innovation

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Creativity – Multi-dimensional

Creativity” is defined as a cross-sector and multidisciplinary way, mixing elements of “artistic creativity”, “economic innovation” as well as “technological innovation.”

Economic creativity

Cultural creativity

Scientific creativity

Technological creativity

A process of interactions and spill-over effects between different innovative processes

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Birmingham

Obidos

Tallinn

Rotterdam

Kosice

Bologna

Essen

Creative SpIN Partners

MonsKortrijk

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Cross Sector Spillovers• Each City has identified key sector to test CCI

‘Spillovers’

• Birmingham has chosen the Health Sector

• Each City will develop processes and a multi disciplinary skills approach to support cross-sector collaborations.

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Examples of Spillover

How: a « war » room involving artists, film makers, designers, etc. to rethink the company and create a new narrative.

How: artistic/creative exercises using interactive systems based in analysing data from body movements and transforming them in sound and visual perceptions allowing the user to communicate with its body

How: collaboration between 30 companies from the healthcare cluster Eurasanté (LM) and a design company.

Manufacturing

Healthcare

ICT/R&D

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Examples of Spillovers

How: workplace and exhibition area for entrepreneurs, students, artists, scientists and citizens at Buda Island, as part of urban reg. process.

How: merging the Helsinki University of Technology, the Helsinki School of Economics, and the University of Art and Design Helsinki.

Urban Development

Branding & Tourism

Education Services

How: integrate culture in economic development and branding strategy.

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Birmingham

• Major City Centre regeneration including: the new Bullring shopping centre, New Street Station Gateway and Eastside Learning District

• Legacy of Innovation – e.g: Municipality and Lunar Society

• Significant educational asset base, inc: new Birmingham City University Creative Campus at East Side

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URBACT Local Support Group

• Chair – Chamber of Commerce• Universities• Head of Culture and Visitor Economy• Ladywood District Service Integration Head• Private Sector

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Building on City Wide Initiatives

• Science City (Health Innovation Group)• Smart City Partnership (Digital innovation)• Creative City Partnership (CCI growth and

Skills)• Health and Well Being Board (prevention,

not cure)

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Health and Well Being Focus

Radical change in the UK Health Sector, inc:• New Clinical Commissioning Groups• GP’s hold budgets • City Council responsible for Public Health

Function (since April 2013)• New Birmingham ‘Health and Well-being’ Board

Need to develop new ways of working, collaboration, markets and business models.

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Creative SpIN Challenge

• Deliver practical benefits to mitigate the loss of funding and resources, traditionally provided and delivered through the City Council.

• Develop a District Focus to test ‘creative spillovers’ to support Health and Well Being outcomes.

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District Target - LadywoodNeed:• Some of the most deprived areas in the country, including

Unemployment/Worklessness• Worst Health outcomes in City • Young population

Opportunity:• Co-located Health and Community Services at Ladywood

Community Centre• Home to CCI clusters in Digbeth and Jewellery Quarter• Focus on stakeholder engagement

Outcomes:• Identify practical methods to enable collaborations between

community; CCI’s; Public/Private/Third sector and academia • Enable greater personal responsibility for health and well being• Improve employability

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Creative SpIN Partners Summit• Birmingham April 2015

Aims:• Highlight evidence of ‘Spillover’ to inform:

Policy, Funding, new ways of working to create new businesses, markets, skills and employment opportunities.

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Thankyou for listening!

Any questions?

Further detail from:Councillor Tahir Ali or Denise Barretttahir.ali@birmingham.gov.ukdenise.barrett@birmingham.gov.uk