Business Concept

Production of Biogas from “Kitchen Waste” Improving life styles, providing self reliance along with economic and environmental benefits

Mission Statement

To provide integrated energy solutions to our

customers in an environmentally friendly,economical and socially responsible manner.

ProblemUnavailability/shortage of natural gas in

congested areasHuge demand/supply gap in the energy

sector due to growing population Massive use of fossil fuel; a big threat to

environmentReduction in agricultural productivity

due to soil nutrients deficiency

Market Need

Pakistan is one of the fast developing countries facing acute energy shortage

Ever increasing demand/supply gap; demand for alternate energy sources is on the rise.

Provision of cheap energy from clean sources is on the rise

High utility charges with persistent availability issues

Solution

Our aim is to provide a cost effective renewable energy source

“Own Biogas plant for own house”

It is Non-Polluting, al Technology , Odor Less, Environmental Friendly

Holds Socio-Econo-Sustaino Perspectives

Working

Target Market

Social Class: Lower & Middle classIncome: 15,000 – 30,000 per monthFamily: 4 to 6 membersGeography: Cities, Villages, Small Towns Representing 63% of total population

Business Model

Competition

No Direct Competition

Indirect Competition includes Natural Gas, Solar Appliances, LPG, Gas Cylinders

SWOT

StrengthsLow PriceEnvironmental friendlyNo complexitiesOzone friendlyAgriculture supportEasy Implementation

WeaknessesLack of awareness Low product rateFinancial constraints

OpportunitiesEasily and abundantly available raw materials Less labor requiredHuge potential of around 5 million houses

ThreatsCompetitionGovernment regulations

ManagerOperations

ManagerProcurement

ManagerMarketing

ManagerFinance

ManagerLogistics

Team

Marketing Strategy

Product: Biogas Plant

Price: 9,000/-

Distribution: Direct Distribution (Rawalpindi) Areas include Dhok Kashmirian, Sadiqabad, Dhok Khabba, Shakrial and suburbs)

Promotion: BTL, Direct selling, Demo’s, Referrals and Word of Mouth

Financials

Financial Projections (PKR )Year 1 Year 2 Year 3

Total Revenues 14,40,000 21,60,000 36,00,000

Gross Profit 8,00,000 11,88,000 19,80,000

Net Income 2,50,000 371,250 6,18,750

Investment Needed

3,00,000

Sustainability

Market Penetration Pricing Strategy Continuous innovation Supply of kitchen waste to customers One year free maintenance Low support cost to customers Referrals Bonus to customers