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Highlights from: June 27-30, 2011, Monday - Thursday Walter E. Washington Convention Center Washington, DC USA Find Inside: Attendance Overview Attendee Profile BIO Business Forum One-on-One Partnering BIO Exhibition and Product Interest and new Exhibitor Partnering in 2012! Worldwide Press Coverage Program Covering Vital Topics How to Contact Us http://convention.bio.org BIO International Convention Attendee and Exhibitor Summary

BIO International Convention Attendee and Exhibitor Summary 2011

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Page 1: BIO International Convention Attendee and Exhibitor Summary 2011

Highlights from:

June 27-30, 2011, Monday - Thursday Walter E. Washington Convention Center Washington, DC USA

Find Inside:

Attendance Overview

Attendee Profile

BIO Business Forum One-on-One Partnering

BIO Exhibition and Product Interest and new Exhibitor Partnering in 2012!

Worldwide Press Coverage

Program Covering Vital Topics

How to Contact Us

http://convention.bio.org

BIO International Convention

Attendee and Exhibitor Summary

OverOverSummary Results

Page 2: BIO International Convention Attendee and Exhibitor Summary 2011

The BIO International Convention is produced by our trade association, the Biotechnology

Industry Organization (BIO). Profits from BIO Global are returned to the biotech industry by

supporting BIO advocacy, member programs, and initiatives. Our staff works together with

members throughout the year to create a policy environment that enables the industry to

fulfill its vision of bettering the world through new innovations. www.bio.org

The BIO International Convention is the Global Event for Biotechnology.

The main components include:

BIO Business Forum with One-On-One Partnering®, centrally located in the BIO Exhibition

Educational Program o 125+ breakout sessions, Super Sessions o Keynote speakers

BIO Exhibition with Exhibitor Booth Partnering

Networking Opportunities – evening events, Meetups and other programs

BIO Career Fair and Services

Page 3: BIO International Convention Attendee and Exhibitor Summary 2011

The 2011 BIO International Convention hosted a good mix of new and repeat attendees. 42% of the attendees came for the first time and 58% were event alumni. 21% can be considered regular attendees (attended at least three consecutive years).

BIO gathers biotechnology R&D and pharmaceutical companies that

help to heal, fuel and feed the world

The 2011 attendees came from thousands of organizations including the leading biotech

companies, the top 25 pharma companies, top 20 CROs and CMOs, more than 300 academic

institutions including the major research labs and government agencies and the leading

consultants and service companies.

2011 BIO INTERNATIONAL CONVENTION ATTENDANCE (Verified) Full Convention Access and other registration categories 7,799

Media 460

BIO Exhibition Visitors 2,208

Exhibit Booth Personnel 3,970

Grand Total 15,626

PRIMARY COMPANY INDUSTRY SEGMENTS 1. Pharmaceutical

2. Professional Advisor/Consultant/Legal/Accounting Service

3. Therapeutics R&D

4. Academic

5. CMO/CRO Service

6. Diagnostics R&D

7. Finance/Investor

8. Food and Agriculture R&D

9. Foundation/Patient Advocacy

10. Industrial and Environmental R&D

11. Other/Non-Profits

BIO Attendee Profile

Page 4: BIO International Convention Attendee and Exhibitor Summary 2011

BIO attracts business owners and upper management

BIO hosts large and small companies

Executive Management

28%

C-Level 15%

Directors 24%

Managers 33%

2011 Attendance by Job Level

41%

8% 11%

7%

33%

Company Size by Number of Employees

0-49

50-99

100-250

250-499

500+

Page 5: BIO International Convention Attendee and Exhibitor Summary 2011

More than 35% of attendees come from 65 countries ◦ Most international attendees visit as part of an international delegation; an official group of 10 or more

attendees from a country other than the U.S., organized on a national level.

◦ With an abundance of global leaders attending our event we encourage you to get in touch with your country

delegation organizer.

◦ For more information on international attendees or to find your delegation organizer, email

[email protected] or visit our website at convention.bio.org.

Top 10 international delegations in 2009, 2010, and 2011

TOP 10 INTERNATIONAL DELEGATIONS (by # of Attendees) 2009 Atlanta 2010 Chicago 2011 Washington, DC

1. Canada 1. Canada 1. Canada

2. Germany 2. United Kingdom 2. United Kingdom

3. United Kingdom 3. Germany 3. Germany

4. France 4. France 4. France

5. Spain 5. South Korea 5. South Korea

6. South Korea 6. Spain 6. Japan

7. Australia 7. Australia 7. China

5. India 8. China 8. Belgium

9. Netherlands 9. Japan 9. Spain

10. Switzerland 10. India 10. Australia

Page 6: BIO International Convention Attendee and Exhibitor Summary 2011

A diverse group of organizations attend BIO Companies of all types take advantage of the opportunities available at the BIO International Convention. The company

size splits with 40% from large companies of 500 or more employees and 40% small companies of 50 employees or

fewer. In 2011, there was a strong presence of service providers as well as companies developing and manufacturing

biotherapeutics.

Top 10 Reasons for Attending BIO International Convention

Partnering, networking, leads, insights….and more

Various job functions come together All in one place, you can meet industry innovators, business leaders, decision makers, global policymakers, and public

officials.

*Sampling of ‘Other’ includes: Professor, Student, Board Member, Public Official

TOP 10 REASONS FOR ATTENDING BIO 1. Participate in partnering meetings in the BIO Business Forum

2. Make new business contacts

3. Obtain leads for products/services

4. Keep up to date on industry trends/issues

5. Network with colleagues

6. Attend the educational programs/sessions

7. See specific potential partners/company(s) within the BIO Exhibition

8. Meet with existing customers/partners/vendors

9. Marketing my company’s products

10. See new products or developments

JOB FUNCTION (% of Total Attendees) 2011 Business Development (Life Science) 17%

Chief Executive Officer/President/Principal/Founder 13%

Director - all levels (includes Managing Director/Partner) 12%

Other 10%

Manager - all levels 8%

Vice President/ Senior / Executive Vice President 8%

Attorney/General Counsel/Associate 6%

Marketing and/or Sales – CMO, Director 5%

Consultant (all types and areas) 4%

Researcher (all types) 4%

Tech Transfer (all types/levels) 3%

Coordinator/Administrator 2%

Chief Business, Financial, Information, Medical, Operating/Technology Officer 2%

Other* 5%

Page 7: BIO International Convention Attendee and Exhibitor Summary 2011

Attendees focus on vital technologies At BIO, you can discover pathways to success in the biotech industry. The BIO International Convention has you covered

with the vital life science technologies to start conversations about the industry’s future and formulate innovative

plans—all under one roof!

PRIMARY TECHNOLOGY (% of Total Attendees) 2011 Animal-made & Plant-made Pharmaceuticals 4%

Aquaculture 1%

Biocatalysis 1%

Bioinformatics 3%

Biomanufacturing 6%

Cell Biology 4%

Clinical Research Services 4%

Combinatorial & Computational Chemistry 2%

Drug Delivery 6%

Drug Discovery & Development 19%

Functional Genetics 2%

Gene/Cell Therapy 4%

Genomics 3%

Government (All Types/All Levels) 4%

Imaging 2%

Medical Devices 5%

Micro Arrays 2%

Microfluidics 1%

Nanotechnology 3%

Pharmacogenomics 2%

Proteomics 2%

Screening 2%

Stem Cell Research 3%

Tech Transfer 5%

Transgenics 1%

Not Applicable/Other 10%

Page 8: BIO International Convention Attendee and Exhibitor Summary 2011

BIO Business Forum hosts 21,000+ partnering meetings

The BIO Business Forum is a cornerstone of the Convention that provides an opportunity for biotechnology and

pharmaceutical companies, academic research institutions and investors from around the world to schedule 30-minute

one-on-one meetings and discuss potential business opportunities. The 2011 BIO Business Forum hosted a record-

number 21,183 partnering meetings between 2,410 companies.

Nothing beats face-to-face interaction when it comes to having productive discussions, formulating financial and

strategic plans and making deals. Using the efficiencies of BIO Business Forum One-on-One Partnering™ to investigate

your options allows you to tap strategic alternatives and drive your business forward.

10% 3%

39%

11% 5% 7%

18%

6%

0% 5%

10% 15% 20% 25% 30% 35% 40% 45%

2011 BIO Business Forum Company Type Breakdown (%)

0

5000

10000

15000

20000

25000

2008 San Diego

2009 Atlanta 2010 Chicago 2011 Washington,

D.C.

BIO Business Forum Volume History

Attendees in the BIO Business Forum

Companies Participated in BIO Business Forum

One-On-One Partnering Meetings

BIO Business Forum

Page 9: BIO International Convention Attendee and Exhibitor Summary 2011

BIO Exhibition

The BIO Exhibition is larger than 4 US football fields and host more than 1,800 exhibitors. The event includes state, country and regional pavilions who in turn, host many companies from their regions. In addition, the BIO Exhibition organizes Product Focus Zones to help attendees and companies find each other. There are many special events helps with in the exhibit hall to provide services to attendees and booth traffic.

BIO Exhibition Hosts More Than 55 Pavilions

2011 U.S. STATE PAVILIONS 2011 INTERNATIONAL PAVILIONS Arizona Missouri Argentina Israel

California North Carolina Australia Italy

Colorado Oklahoma Austria Japan

Delaware Pennsylvania Belgium Korea

Georgia Puerto Rico Brazil Netherlands

Indiana South Dakota Canada New Zealand

Kansas Tennessee CCPIT Pavilion Poland

Kentucky Texas China Queensland

Louisiana Utah Czech Republic Russia

Maryland Virginia EBD Scandinavia

Massachusetts West Virginia Europe Scotland

Michigan Wisconsin France Singapore

Minnesota Germany Spain

Hong Kong Switzerland

Hungary Taiwan

India United Kingdom

Ireland

2011 BIO EXHIBITION STATISTICS Exhibitors 1,800

Product Focus Zones 5

Total Pavilions 64

Total Square Feet 180,000

BIO Exhibition and Product Zones

Page 10: BIO International Convention Attendee and Exhibitor Summary 2011

BioProcess 22%

Clinical Trial 19%

Bio IT 15% Contract

Services 12%

Discovery 12%

Industrial &Environme

ntal 10%

Business Services

10%

Product Focus Zones connect you with key audiences

The BIO Exhibition is designed to help you make the connections you need all in one convenient place. By tapping into any of our Product Focus Zones, you’ll take away everything you need to make more informed business decisions in the years ahead. 2011 Product Focus Zones in BIO Exhibition:

BioProcess Zone

Business Services Zone

Clinical Trials Zone

Contract Services Zone

Discovery Zone

Attendee Buying Interest Areas by BIO Exhibition Zones

Exhibitors receive lead generation in the BIO Exhibition BIO Exhibition proves to generate new business with the global industry at your finger tips. It’s where participants create

partnerships, showcase new innovations and products, network, and much more. Of the many important values in

attending the BIO Exhibition, global networking was the single greatest in 2011.

36%

31%

19%

11%

1% 1% 0%

5%

10%

15%

20%

25%

30%

35%

40%

Global Networking

Lead Generation

Partnering Branding Media Attention

Product Launch

Biggest Value Exhibitors Received in 2011

Page 11: BIO International Convention Attendee and Exhibitor Summary 2011

Thought leaders contribute to BIO Education

The BIO International Convention offers a variety of educational programming with over 125 educational sessions, 5 Super Sessions, and 2 Keynote Luncheons and various special and co-located events. Our program covers relevant topics— from healthcare, food and agriculture, industrial and environmental, to finance and business development. The program at the BIO International Convention provides an unparalleled opportunity for speakers to gain publicity and recognition as a biotech thought leader to a global audience of thousands.

Learn how to become more involved with our program by emailing [email protected].

Breakout sessions motivate to solve pressing challenges

Session speakers and organizers motivate others to expand biotechnology globally and to solve the world’s most pressing challenges including disease, energy, and hunger through the different educational tracks offered at BIO Global.

The 2011 event included 13 breakout session tracks with more than 125 breakout sessions. The breakout sessions were rated good, very good, or excellent by 88% of session attendees:

Achieving Regulatory Approval and Compliance Biofuels & Biobased Chemicals Biomarkers Biosecurity Biotech Patenting and Tech Transfer Business Development* Diagnostics and Personalized Medicine Drug Discovery and Development*

Finance Food and Agriculture Global Innovations and Markets Health Policy and Reimbursement Innovations in Vaccines International Case Studies Manufacturing of Biologics and Drugs

Top 5 tracks by average # of attendees:

2010 Chicago

1. Innovations in Vaccines 2. Business Development 3. Achieving Regulatory Approval 4. Finance 5. Biomarkers

2011 Washington, DC

1. Biotech Patenting and Tech Transfer 2. Business Development 3. Diagnostics and Personalized Medicine 4. Food and Agriculture 5. Achieving Regulatory Approval and Compliance

Cutting Edge Program on Vital Topics

Page 12: BIO International Convention Attendee and Exhibitor Summary 2011

25%

8% 6%

34%

24%

0%

5%

10%

15%

20%

25%

30%

35%

40%

International Outlets

Top Tier Print Broadcast Media Trade Publications

Online/Blog Publications

460 Registered Media

BIO Convention remains a widely-publicized event Approximately 460 media registered for the 2011 event, which represents more than a 25% increase from 2010. This increase came from the 114 international media outlets; approximately a quarter of total media registration. The Convention made 1.5 billion media impressions in many top-tier outlets, including more than 50 U.S. newspapers, television and radio, and more than 50 trade publications. These include the Associated Press, BioCentury, BioWorld, Bloomberg, Bloomberg TV, Boston Globe, CNBC, Chicago Sun Times, Financial Times, Fortune, Huffington Post, NPR, Nature, San Francisco Business Times, Science, The Economist, Thomson Reuters, Voice of America, Wall Street Journal Online, Washington Times and Xconomy.

Social Media Further Builds the Buzz BIO Staff and attendees embrace social media tools. Content and highlights from the event can be found on Twitter, LinkedIn, Facebook postings and more.

Convention content generates online viewers and readers o Between June 26 and July 2, the BIO blog, BIOtechNOW, posted 42 blog entries which resulted in 10,000

page views o More than 7,000 tweets were posted using the hashtag #bio2011 and the potential impressions for

Convention-related tweets numbered more than 3 million o BIO hosted more than two dozen podcasts 10 official guest bloggers over the course of the 4-day

Convention

BIO Attendees Engage Online o The BIO Convention Twitter account has more than 5,500 followers o The myBIO LinkedIn group has more than 17,000 group members and has very active discussions. o The myBIO personal event planning tools provide attendees to engage with commenting, messages and

creating event plans. o More than 30 bloggers attend BIO and meet for a bloogers meet up. o More than 12 meet ups are organized on meetup.com and are held during BIO.

Complimentary Press Services Allow Media to Report at BIO

Worldwide Press Coverage

Page 13: BIO International Convention Attendee and Exhibitor Summary 2011

2011 U.S. Daily Coverage Local coverage impressions totaled more than 49 million. Coverage focused primarily on investing in biotechnology, potential growth in the biotech industry for companies and states alike, local and regional news and announcements and major speakers at the event. Consumer print covering the Convention included:

Baltimore Sun Belleville News Democrat Boston Globe Boston Herald Chicago Daily Herald Chicago Sun Times Chicago Tribune Denver Post Fredrick News Post Hartford Courant Indianapolis Star Kansas City Star Milwaukee Journal Sentinel Minneapolis Star Tribune Orlando Sentinel The Oklahoman San Francisco Business Times South Florida Sun Sentinel The State Journal-Register Washington Post Washington Times Wisconsin State Journal

2011 Television and Radio Coverage The 2011 BIO International Convention generated 44 million broadcast impressions. Broadcast coverage included interviews with speakers and industry thought leaders attending the event and highlights of the latest biotech innovations. Broadcast outlets covering the Convention included:

Agritalk Radio Bloomberg TV CNBC Fox Business Network The Jim Bohannon Show Voice of America WUSA-TV (CBS) WJLA-TV (ABC)

2011 Trade Coverage Trade outlet coverage was focused on industry news, announcements and trends as well as the release of study results. Trade outlets covering the Convention included:

Bio Business BioCentury, SciBX BioPharm International BioProcess International BioWorld Chain Drug Review Chemical Engineering News Drug Discovery & Development Fierce Biotech Food Chemical News Genetic Engineering News InVivo Life Science Leader Nature Biotechnology Nature blog Pharmaceutical Executive Pharmaceutical Manufacturing Pharmaceutical Technology Pink Sheet Science (AAAS) Scientific American Scrip World Pharmaceutical News The Burrill Report

Page 14: BIO International Convention Attendee and Exhibitor Summary 2011

General and Registration Inquiries +1.202.962.6655 [email protected]

Exhibiting Inquiries +1.202.312.9278 [email protected]

Advertising Opportunities +1.202.312.9278 [email protected]

Sponsorship Opportunities +1.202.962.6656 [email protected]

Onsite, Signage and Promotional Opportunities +1.202.312.9278 [email protected]

Media Contacts Tracy Cooley, +1.202.312.9274 Abigail Hirsch, +1.202.962.923

Future Event Dates:

June 18-21, 2012, Monday - Thursday Boston Convention and Exhibition Center Boston, MA USA

April 22-25, 2013, Monday - Thursday McCormick Place Chicago, IL USA

CONTACT US