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Google penalty aim to lessen black-hat techniques and serve users a quality and relevant information only. With Google penalty regulates SEO techniques.
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As SEO is getting more popular, several websites now use
SEO to improve their web presence. Indeed, SEO greatly
helps a company to promote their business. Through SEO
their website is being optimized - got higher page ranks,
gained more backlinks and their page views increased as
well. These things mean a lot to all website owners. The
existence of their business somewhat depends on it.
Unfortunately, the perks of SEO are obtained through black-
hat SEO techniques. That’s why Google, lifted its SEO
penalties to regulate proper website optimization. You should
be aware of SEO penalties, perhaps, you have done SEO in a
bad way. You should deal with the guidelines, unless you don’t
want google penalize your website.
Google penalty is an algorithm or manual update of google
which can bring negative effects on a website’s search
rankings. As an example, if your website is going through a
poor web traffic or alarming drop of sales or worse, it is no
longer found in google search. If you have a consistent high
page rank and all of a sudden these negative things happen
to your website, then your website was issued a google
penalty. Indeed, it’s devastating. It’s like your website was
killed without your knowledge.
With google penalty it would now serve as a handcuff to those
SEO guys who abuse the immense potential of SEO. This
move of google isn’t made to scare website owners, but to
teach a lesson to anyone that following a certain guideline
would not bring demise of what they have worked hard for.
For others, they may find it a real problem.
But if you’re running a legit business and conform to the SEO
guidelines of different search engines, not just google,
there’s no reason for you panic. Looking at the brighter side,
google penalty can be beneficial to everyone.
Google, hailed as the most popular search engine just want
to provide users with quality and relevant information.
Google penalty is the response for websites that deceives
users just for the sake of optimization.
You’ll surely get a google penalty if you use black-hat SEO
techniques. It’s quite many to mention all of the black-hat
SEO techniques. But you definitely have to keep in mind how
important it is to provide unique and relevant information to
the users. Don’t over-optimized your websites by putting so
much advertisings and stuff that’s really irrelevant. Check
your keywords, backlinks, and even your web design to
prevent any cause of getting a google penalty.
The bottomline is, google penalty was not made to end the
happy days of SEO-savvy. Just be fair and be trustworthy
enough. Thus, if you’re following google guidelines, there’s
nothing to worry about.
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