JULY 2013

Best of the branded web

@TheMarkCarroll

no cynicism just the best bits to help

inspire you to make better content

a round up of the best content from

across the web this month

@TheMarkCarroll

Videos

Part 1

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Danny MacAskill’s Imaginate

As usual Red Bull haven’t done things by halves. Two years in the making, street trials rider Danny MacAskill releases his brand new riding film. Whilst previous projects have focused on locations and journeys, MacAskill's Imaginate sees Danny take a completely different approach to riding. Enter Danny's mind and enjoy.

Watch the video

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Carling Royal Baby ad

One of the better branded attempts at Newsjacking the arrival of the Royal Baby. Put live as soon as the news broke about, clearly they had two versions lined up depending on the news.

See the video

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Clam Kings

A nice take on all of the ridiculous dramatic reality shows which seem to pop up on a weekly basis.

See the video

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Web

Part 2

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BA – Picture your holiday

A nice site from BA, playing on the popularity of the visual web (Pinterest, Fancy, Tumblr) pick out the images which best fit what your looking for and have holidays recommended based on those pics.

See the site

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Wrangler 404

Good 404 pages have become a regular occurrence. It had been a while since I had actually encountered one for a real reason.

Go to the site

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RAV4 outdoor website

Putting a website into the real world and interacting by riding through it. Nice idea and good fit for the brand.

Watch the video here

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Social

Part 3

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Adidas #hitthewinnerWe’ll see plenty more of these twitter specific larger campaigns, but this was a good simple one. Playing along during Andy Murray Wimbledon matches.

See more

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Mobile

Part 4

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Kontor Records

Vinyl sales are on the up again, was nice to see this piece of DM activity integrate new technology to create a great campaign.

See the video

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Lynx Get Le Girl AppLanguage barrier? What language barrier? An app which gives you chat up lines to try whilst you’re abroad. Challenge your mates in the Chat Up Challenge – you might get le girl or you might get a slap in the face.

More about the app

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Serato control appDigital DJing keeps getting more digital and even cheaper. Now you can turn your iPad into an external controller with some real nice interface features.

Find out more

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Book Of The Month

Mobile First by Luke Wroblewski

Whether you know anything about mobile or not this is definitely a good starting point but

also if you do know your stuff, it’s a pretty good round up of

the current state of the mobile landscape. Best practice small and large.

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More on Amazon

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Month

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