Click here to load reader
Upload
kaj-arnoe
View
611
Download
0
Embed Size (px)
DESCRIPTION
Netzwerke, wie LinkedIn, Twitter, Facebook, Xing, aber auch Flickr, Picasa, WordPress, YouTube u.v.a., steigen ein als neue Mittel für Marketing und Community Building. Dies betrifft Unternehmen, FOSS-Projekte sowie einzelne Akteure -- Entwickler, Forscher, Investoren. Dieser praxisbezogene Vortrag beschreibt die Möglichkeiten der Web 2.0 für eine effizientere Kommunikation, mit MySQL als Fallbeispiel.
Citation preview
Berlin Open ‘09 23.6.2009:Architekturen sozialer Netwzerke: Das Fallbeispiel MySQL
Social Networking
Wer seine Ziele und sein Leben heute im
Web 2.0 widerspiegelt, kann einfache Siege in
die Tasche stecken.
UnternehmenFOSS-Projekte
EntwicklerForscher
Investoren-- Alle! --
Das Risiko eines schlechten Auftritts
wird nicht durch Abwesenheit aufgehoben
Zu viel Theorie am Anfang eines neuen Phänomens schadet,
genauso wie zu wenig Systematik
Topics
• How do I map my real life network on the web?
• How should MySQL map its network onto the current networking tools?
• Guinea Pig = Kaj (and MySQL)
Sample networking
tools
• Facebook• LinkedIn• Twitter• Blog• Phone• Party• Seminar
Why network?
• Solve problems• Be social
• Help others• Get help
• For fun• For profit
My network
Twelve recommended networks
And, the purpose?
• Spokesperson @Sun• Attract attention for
MySQL• Share news• Scalable interaction• Offload email
„Technical“ tricks
• Twitter from SMS• FB status from
Twitter• Blogs to Google
Reader• Blogs to FB, LI• Use same pic
everywhere• Reuse existing texts• Host pics on Picasa
Involve the family
• Children are digital natives
• They (may) have their own networks
• Text? Photo? Video?
Bragging OK?
• Yes and no• Yes: Presenting
favourable facts, avoiding drunk pics
• No: „Real“ bragging
• The line is fine
Multiple identities?
• Multiple languages: OK• Job self and private
self: Also OK• Don‘t be too private• Be very careful with
stuff others perceive as negative
• Don‘t portray others in a negative way
Strengths(of social networking)
• More social interaction• Sense of belonging• Bridge distances
• Good advice• Avoid mistakes• Save time
• Time consuming• Learning• Keeping order (pics,
passwords)• Get carried away
Weaknesses(of social networking)
• Find new customers (or suppliers)
• Find a new job (or new employees)
• Find investors (or investment opp‘ts)
• Improve social life In Real Life
Opportunities(in social networking)
• Somebody else writes negatively about you
• You don‘t defend yourself
• Drunk pics, sexism, racism, bad jokes
• Stealing PWs• Writing stuff you
regret (where you can‘t delete it)
Threats(in social networking)
Start writing!• Start small (not with
„a marathon“)• Start with comments! • Post „articles“ in
Facebook, LinkedIn• Pay for a good pic!• Start a blog• Continue to comment
what others do• Consider Twitter
Good topics
• Event invitations• Thank you notes • Recommendations of
suppliers• Book reviews• Restaurant reviews• Event reports• Travel reports
What should you avoid?
• Being negative• Being arrogant• Drunk pics, text• Sex, racism• Non-constructive
criticism• „I‘m offline“ = steal
now!
Reuse
• Columns for publications
• Presentations• Proposals• Reports• Blog entries• Emails to friends• LinkedIn, Facebook
My todo list
• Comment often• Write more often, in
several languages• Spam filter akismet• del.icio.us order• Aggregate twitter feed• Customers philosophy• Photo IT Mac video• Travel mountains run
Pre-net book
• Golden rules• Plenty of insight• In no way dependent
on Social Web• In every way applicable
on Social Web
Do I still have your attention?
Do ask questions!
• [email protected]• http://kaj.arno.fi
/twitter /linkedin /facebook /picasa
• @kajarno on Twitter• Comment on blogs