Upload
mit-forum-of-israel
View
712
Download
3
Tags:
Embed Size (px)
DESCRIPTION
Building The New Media Start-up 30.5.2012
Citation preview
THE CONVERSION
MACHINE
Conversions-to-date
User visits eCommerce
site but quits without
converting
THE IMPACT 1400% CTR uplift
compared to untargeted standard
150% uplift
compared to retargeting standard
User directed
back to site to convert
User later shown
personalized banners on
network
1 2 3
DYNAMIC PERSONALIZED RETARGETING
Intro
Bid: 1
THE CONVERSION MACHINE
WHAT? Content & Layout
Recommendation Engine
WHO? Each user is matched
with a specific segment
HOW MUCH? Best of Breed
Real-time bidder
Bid: 2
Bid: 3
DATA AGGREGATION 1st, 2nd and 3rd party data
Intro
SHOWING THE RIGHT BANNER AD,
AT THE RIGHT TIME, FOR THE RIGHT USER
Intro
GLOBAL LEADER IN CPA RETARGETING OPERATING IN 15 MARKETS
JAPAN
TURKEY
RUSSIA GERMANY
SCANDINAVIA ITALY BENELUX
UK
FRANCE
SPAIN
USA
LATAM INDIA
Intro
employees
Over
100 across globe and growing
COMPANY BUSINESS MODEL PERFORMANCE-BASED ADVERTISING
Cost Per Acquisition (CPA)
Advertisers pay only for actual conversions, a
pre-determined percentage of each sale
myThings takes all the risk and pays for all media
GO-TO-MARKET STRATEGY
Opening new offices worldwide to support demand
Targeting top tier advertisers, retail and services
Supporting dual sales approach: direct and channel-
based (mainly via affiliate networks and agencies)
MAJOR CHALLENGES WE FACED
Strong competition from established startups
Recruiting talent
Market education – changing paradigm from industry
focused on CPC and CPM to CPA
CHALLENGES WE’RE CURRENTLY FACING
Facing growing competition from more players such
as media companies and agencies
Recruiting talent
Creating differentiation in over-crowded ecosystem
(LUMA map)
ONE THING I WISH I’D KNOWN BEFORE I STARTED
Had I known that the market will be so
strong, I’d be less conservative and
would have taken greater risks
HOW WE PUT THE TEAM TOGEHER
We combined:
Domain experts
Soul players
Experienced sales professionals
THREE YEARS FROM TODAY, WE WILL BE…
The leading performance
display provider worldwide
ONE TIP
Persistency
Hard work
Honesty
Things are never as good OR as bad as they seem