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Slides from the Keynote I gave at Aggro Pekuliar 2013 in April in Stockholm
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Henriette Weber @henrietteweber henrietteweber.com/ toothlesstiger.com [email protected] +4529727515torsdag den 4. april 13
The world is fucked up
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The world is fucked up
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Everything is changing
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Everything is changing
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The world is fucked up
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The world is fucked up
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WHY ?
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Why should we support a given business? for what reason?
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businesses act as if they are the center of the universe, on their
websites/ social media pages
they’re not even human!
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In your business:
Who are you fighting against?
What are you fighting against ?
write it down! tell me!
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Businesses are still
Distributing (one to many approach)
putting their budget on stuff that doesn’t work.
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They are not giving people anything to believe in/fight for
(and you know the world is fucked up, so there’s a lot of stuff to
fight for)
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Danish telco Call Me
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They are not relating to the crowdon a 1 to 1 basis
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Mærsk social - calling up old employees, being appreciative of
their legacy
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Is there hope for business?
Yes!
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RAISE WARRIORS
who fights against business as usual,
polished and vanilla.
And fights for substance,awesomeness, rock’nroll,
tattoos, statements.
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The hope for business is called involvement
(and you can measure it too)
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Involvement the henriette weber-way(geek curly + unusual)
1. you need to fight darth vader (here we go again - why is everybody
always picking on me).
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2. you need to raise warriors to help you
and ask them to help you defeat Darth Vader
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3. you do that by realising that the Involvement you CRAVE so much needs
to come from yourself
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how do you react to a positive or a negative comment?
case Zappo’s case twitter proactivity
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So go back to your businesses and make them relevant by telling them to
fight darth vader
(because it will give your brand substance)
and fill your communication with love, purpose (before profit) and 1
on 1.
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So go back to your businesses and make them relevant by telling them to
fight darth vader
(because it will give your brand substance)
and fill your communication with love, purpose (before profit) and 1
on 1.
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2. involve yourself in the crwod that you want to involve
heck stagedive and greet everyone personally, because then they feel
like they matter to you.
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2. involve yourself in the crwod that you want to involve
heck stagedive and greet everyone personally, because then they feel
like they matter to you.
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and they will help you to raise more warriors.. so Darth Vader is no more and you’ve changed the world for the
better
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THANK YOU!
Everything is up on henrietteweber.com/aggro
meet me on twitter.com/henrietteweberfacebook.com/henrietteweberfb
and write me a mail saying that you want to join my warriors - the
business rockers.
torsdag den 4. april 13
