Be Distinct!

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Be Distinct or be Extinct...helping business owners stand out from the crowd through developing an engaging personal brand!

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  • 1.

2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Your Personal Brand is the unique, distinct and memorableidea that comes to mind whenever other people hear your name. Its what you stand for and represent it is your personal brand that evokes an emotional response from your target audience (or not)
14. 2008...the GFC and time to rethink?
15. Be DISTINCT...not EXTINCT
16. 17. Unless you are prepared
To give it away for free
How can you compete?
The internet has
Changed all this
Imitation made in
China
Did it sell anymore
Or make money?
18. The FIFTH P People!
19. What are the 3 most important things when people are choosing a Doctor?
20. Available
Affable
Able
21. Available
Affable
Able
22. What do you do?
...what is your promise
23. 24. 25. 26. ...more people are going online for information
Zogby International conducted an online survey of 3,030 adults.
27. We spend more time online...
14 x more than reading Magazines
7 x more than reading Newspapers
2.8 x more than listening to Radio
1.1 x more than watching Television
28. Available
Affable
Able
29. Trust in business in Australia is in decline with 74% of survey respondents indicating they trust business less than they did last year...
Source: 2009 Edelman Trust Barometer
30. CEOs are the least trusted source of information when forming an opinion of a company. Eighty-one per cent of respondents do not trust the CEO as a source in Australia, the US and Europe
Source: 2009 Edelman Trust Barometer
31. 32. 33. 34. Available
Affable
Able
35. 36. Your brand NOW is not what YOU say it is.
Its what
THEY say it is.
37. 38. Available
Affable
Able
39. Luke Harvey-Palmer
Chief Engagement Officer
Buzzle
luke@buzzle.com.au
www.buzzle.com.au
Twitter @lukefrombuzzle
Facebook
LinkedIn
Google me!