Be Distinct or be Extinct...helping business owners stand out from the crowd through developing an engaging personal brand!
2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Your Personal Brand is the unique, distinct and memorableidea that comes to mind whenever other people hear your name. Its what you stand for and represent it is your personal brand that evokes an emotional response from your target audience (or not) 14. 2008...the GFC and time to rethink? 15. Be DISTINCT...not EXTINCT 16. 17. Unless you are prepared To give it away for free How can you compete? The internet has Changed all this Imitation made in China Did it sell anymore Or make money? 18. The FIFTH P People! 19. What are the 3 most important things when people are choosing a Doctor? 20. Available Affable Able 21. Available Affable Able 22. What do you do? ...what is your promise 23. 24. 25. 26. ...more people are going online for information Zogby International conducted an online survey of 3,030 adults. 27. We spend more time online... 14 x more than reading Magazines 7 x more than reading Newspapers 2.8 x more than listening to Radio 1.1 x more than watching Television 28. Available Affable Able 29. Trust in business in Australia is in decline with 74% of survey respondents indicating they trust business less than they did last year... Source: 2009 Edelman Trust Barometer 30. CEOs are the least trusted source of information when forming an opinion of a company. Eighty-one per cent of respondents do not trust the CEO as a source in Australia, the US and Europe Source: 2009 Edelman Trust Barometer 31. 32. 33. 34. Available Affable Able 35. 36. Your brand NOW is not what YOU say it is. Its what THEY say it is. 37. 38. Available Affable Able 39. Luke Harvey-Palmer Chief Engagement Officer Buzzle firstname.lastname@example.org www.buzzle.com.au Twitter @lukefrombuzzle Facebook LinkedIn Google me!