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Presentation for the Boulder New Tech Meetup on March 5, 2013 by InnovatioNews Publisher Lee Porter describing what InnovatioNews is and how to get startup stories covered.
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ColoradoEntrepreneurialEnergy
Boulder-Denver New Tech Meetup, March 5, 2013
“Colorado is invisible to investors!”--Tim Reeser, principal, Lightning Hybrids
Just the factsLaunched June 1, 2012Colorado news of innovation1000 stories by April 1, 201320-25 new stories posted per
week3 Founders and 7 writers
Colorado stories we’ve covered
Colorado stories we’ve covered
INcoming News: Edited and original featured stories
Featured Articles: Exclusive content
INterviews: High profile state-wide leaders
IN Videos: Original news
Featured Articles
• Most are about 500 words long
• They include logos, photos, links and video
• Syndication available
Why InnovatioNews?An AMAZING Colorado innovation
ecosystemColorado startups need publicity Investors need impartial informationNobody else is telling your stories
Answer these questions to pitch your storyWhat’s the big idea?Who.what.when.where.why.h
ow?Why is your story innovative?Why should our audience
care?Compelli
ngRelevantInteresti
ng
Attracting readersSocial media—all content is
pushed through Twitter, Facebook, Google + & LinkedIn…email briefs available
Fastest growing type of reader is an investor
20% growth in audience per month
@innov_news
Engaging with our audience:Events
First event! Google Hangout with Brad Feld on March 14, 1:30pm
Pitch Event with RVC, Innosphere and City of Loveland, May
facebook.com/
InnovatioNews
IN Sponsors
Founders
Steve Porter, [email protected]
Lee Porter, [email protected]
Jay Jacoby, [email protected]
