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Bradley W. Jobling
Social Media
Columbia University Department of Surgery
www.columbiasurgery.org
www.linkedin.com/in/bradleyjobling
04/12/2023 Healthcare Social Leadership Communications Forum 2
What’s New
04/12/2023 Healthcare Social Leadership Communications Forum 3
History
• Mar 2009: Facebook page
• Mar 2009: Twitter account
• Mar 2010: Blog
• Oct 2010: YouTube Channel
• Apr 2011: 13 Area FB Pages and Twitter Accounts
04/12/2023 Healthcare Social Leadership Communications Forum 4
Social Media 2.5
• Monthly Participation Guides• Blog Articles
• Ask An Expert Questions
• Podcasts
• Monthly Analytics Reports• Site Traffic
• Web Referrals
• Facebook Insights
• Twitter Klout
• Patient Referrals
04/12/2023 Healthcare Social Leadership Communications Forum 5
Social Media 2.5
• Project Collaboration Site with Divisions
• Editorial Calendar
• Article Sign Off
• Consents
• Publishing, Posts and Tweets
• Blog Syndication
• 3rd Party Ask and Expert Sites
04/12/2023 Healthcare Social Leadership Communications Forum 6
Content Strategy
Division Information(Procedures, Glossary, Directions)
News, Updates, Presentations, Posts, Video,& Podcasts
FAQ,Ask an Expert? &
Testimonials, Ratings
Physician Profiles
Events Newsletters, eBrochures
Apps, Check Lists &
Tools
Clinical Trials
Education, Chats,Webinars,
Teleconferences,Support Groups
Referrals & Service
04/12/2023 Healthcare Social Leadership Communications Forum 7
Distributed and Syndicated
Division Information(Procedures, Glossary, Directions)
News, Updates, Presentations, Posts, Video,& Podcasts
FAQ,Ask an Expert? &
Testimonials, Ratings
Physician Profiles
Events Newsletters, eBrochures
Apps, Check Lists &
Tools
Clinical Trials
Education, Chats,Webinars,
Teleconferences,Support Groups
Referrals & Service
CMESupport
04/12/2023 Healthcare Social Leadership Communications Forum 8
Content Strategy
04/12/2023 Healthcare Social Leadership Communications Forum 9
Sharsheret Blog Article
04/12/2023 Healthcare Social Leadership Communications Forum 10
Sharsheret Blog Article
04/12/2023 Healthcare Social Leadership Communications Forum 11
PCAW Blog Article
04/12/2023 Healthcare Social Leadership Communications Forum 12
Traditional Marketing
04/12/2023 Healthcare Social Leadership Communications Forum 13
Social Media Marketing
04/12/2023 Healthcare Social Leadership Communications Forum 14
ECMO ICU Blog Article
04/12/2023 Healthcare Social Leadership Communications Forum 15
Connecting with Patients
04/12/2023 Healthcare Social Leadership Communications Forum 16
Professional Knowledge Sharing
04/12/2023 Healthcare Social Leadership Communications Forum 17
Connecting with Clinicians
04/12/2023 Healthcare Social Leadership Communications Forum 18
Connecting with Clinicians
04/12/2023 Healthcare Social Leadership Communications Forum 19
Rich Media CME
04/12/2023 Healthcare Social Leadership Communications Forum 20
Mobile Health Care Applications
Bradley W. Jobling
Social Media
Columbia University Department of Surgery
www.columbiasurgery.org
www.linkedin.com/in/bradleyjobling
