Upload
bchannels-ltd
View
591
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
FOCUS. PEOPLE. COMPETENCY
bChannelsExpertise and Experience
Through Partner Marketing Support
Marketing Support for Symantec
Partner TrainingTool Enablement
Campaign Selection Campaign SupportLocalisation, Execution
Relationship Build
MeasurementROI FeedbackFuture Needs
AB
C
● 40,000 partner interactions● 12,000 unique partners spoken to● 1,500 surveys completed with partners● Attendance at more than 40 partner events● 2,000 end customer leads generated for Symantec (1)
BY THE NUMBERS
• Run by bChannels in North America, Europe and Asia
• A team of twenty five native language marketing specialists, across three regions
• Calling to partners to drive commitment to marketing campaigns, and to measure ROI
(1) Based on average contact to lead conversion rates of sampled campaigns
FOCUS. PEOPLE. COMPETENCY
bChannels Service Centres
“We’ve generated many good leads so far and we’re closing more
business.”
GERMAN PARTNER
“We’ve generated many good leads so far and we’re closing more
business.”
GERMAN PARTNER
“It is a great initiative. This is the way vendors should be supporting
their partners.”
UK PARTNER
“It is a great initiative. This is the way vendors should be supporting
their partners.”
UK PARTNER
bChannels calling to partners in native language from four worldwide locations
North America, Canada, Latin
America EMEA Asia Pacific
“”
Meet the teamAngie Sanchez-Mackrell
I’m native Venezuelan, and am fluent in English and Spanish.
I graduated in Mass Media with a specialization is in Marketing and Corporate Communications in Caracas Venezuela.
Before coming to bChannels, I had considerable experience in marketing working in the entertainment and tourism sector within global organisations. I’ve been with bChannels since 2009.
I currently work with Symantec and Intel channel partners to drive marketing execution.
“”
Meet the teamAyako Ikeda
I’m native Japanese but also am fluent in English and Spanish
I studied at Tokyo Metropolitan Institute Of Technology and majored in Applied Math and Computer Programming.
Prior to joining bChannels, I worked in customer services for Air China and the Japanese Embassy.
I joined the bChannels team in 2009 as part of the marketing support team, and am working with Cisco and Symantec. I am based in Beijing.
“”
Meet the teamJulie Goubet
I’m native French but also speak fluent English and German.
I have a degree in Accountancy which was undertaken in dual French and German.
I began my career as a marketing assistant for an IT reseller and progressed to the purchasing department where I worked as purchasing manager.
I joined bChannels 2009. The clients I work with at bChannels include Lenovo, Samsung and Sony.
FOCUS. PEOPLE. COMPETENCY
bChannels Website
• Client case studies
• Company history
• Methodologies
• White papers
• Exec bios
• Videos
www.bchannels.com
FOCUS. PEOPLE. COMPETENCY