Mock Exam Papers – by email

Email to arrive 30 May by noon

To : Joseph@shami.fr

DON’T FORGET TO INCLUDE YOUR NAME AND 6 PAGES OF ANALYSIS!!!!!!

1. Develop a strategic marketing plan for the next THREE years discussing the options of how BBC can increase their growth. (this will include competitive strategy, market segmentation , please take into account any possible changes in the licence fee structure, etc) (40 marks)

2. Having developed your strategic marketing plan recommend ways in which BBC could develop a communications plan delivering its core proposition with particular view to exploiting the BBC brand worldwide (include the comms plan). (30 marks)

3. Evaluate the marketing opportunities available to BBC using the appropriate models of your choice highlighting any possible constraints (30 marks)

• Other questions taken from past papers

• Practice these to get the feel of the

examiner mindset

• Evaluate the role of marketing communications to BBC

• Evaluate the main strategic marketing options available to BBC using the appropriate models of your choice.

• Discuss and justify the ways in which BBC could competitively position itself in its target market.

• Recommend ways in which BBC could develop its brand image and grow its international presence.

• Critically assess the key segments (both product and market) that the company is dealing in, and develop a product/service proposition for these segments.

• Outline a strategic marketing plan for BBC for the next two years.

• Utilising the data given in the case, formulate a

one-year marketing communications plan to

enhance the competitive position of the BBC

brand.

• Critically analyse the role that integrated

marketing communications has played in BBC

marketing success, and recommend how this

could be extended to other markets in the

future.

• Critically evaluate the effectiveness of the

Marcomms plan paying special attention in

delivering return on investment and other

relevant measures

• Critically evaluate how BBC’s strategic

approach to business development and

marketing has contributed to its significant

financial success.

• Critically assess the main factors affecting the

NFP market.

• Critically assess how BBC can adopt an online

relationship marketing strategy to build its

brand image and position itself competitively.

• Taking a portfolio approach, critically evaluate

the key segments within its stakeholders and

develop a segmentation strategy for BBC.

• Critically evaluate the challenges facing BBC,

and analyse their potential impact on business

performance.

• Critically assess how BBC should develop its marketing strategy to ensure effective product and brand management.

• BBC has a well-developed lobbying policy. Analyse how the implementation of this policy may result in the company achieving a sustainable competitive advantage, and make recommendations for how the performance of this policy can be critically evaluated.