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Barry Adams presentation from the Sascon Manchester SEO mini-conference held in Manchester and hosted by Holistic Search founder Peter Young
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Optimising for Google News
Barry AdamsManchester SEO Mini-Conference
29 October 2010
About Barry Adams
• Dutchman (yes, really.)
• Online industry since 1999• SEO since 2004• Belfast Telegraph (via Visual Script)
since January 2010• Transition period from Visual Script
to Pierce Communications – Dec 1st
• SEO blogger on State of Search & Search News Central
Why Google News?How to get in to Google NewsGoogle News RankingQ&A
What I’ll be talking about
Why Google News?
Google News
Belfast Telegraph
Belfast Telegraph
Belfast Telegraph
How to get in to Google News?
1. Start a news site
2. Press Releases
3. Advertorials (paid content)
Google News Ranking
Google web search ranking algorithm:
Google News universal ranking algorithm:
Google News vertical ranking algorithm:
Tips for News Sites
• Original content• Multiple authors• Regular updates
– publish new stories and update existing stories
• Develop an editorial speciality– unless you want to be a generic news site
• Non-clickable images• Google News XML Sitemap
Breaking in to Uni SERPs withGoogle News
1. Universal SERPs = keyword matching2. Content on generic news sites gets in to Uni3. Some generic news sites republish PRs
1 + 2 + 3 = WIN!
• Write a good article / press release• Integrate high volume keywords• Pick a good accompanying image• Spread your articles far & wide
– Press release distribution channels– Submit to news sites that accept PR– Paid content (advertorials)
• Build relationships with [online] editors• Generate news regularly (but don’t spam)
Tips for Google News Uni SERPs