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Back to the Roots was founded by Alejandro Velez & Nikhil Arora during their last semester at UC Berkeley in 2009. Two months away from graduation, and heading into the corporate world of investment banking & consulting, they came across the idea during a class lecture of being able to potentially grow gourmet mushrooms entirely on recycled coffee grounds. Inspired by the idea of turning waste into wages & fresh, local food, they experimented in Alex's fraternity kitchen, ultimately growing one test bucket of tasty oyster mushrooms on recycled coffee grounds. With that one bucket, some initial interest from Whole Foods & Chez Panisse and a $5,000 grant from the UC Berkeley Chancellor for social innovation, they decided to forget the corporate route, and instead, become full-time urban mushroom farmers! Listen to the full 33voices interview with Nikhil at http://www.33voices.com/nikhil-arora/audio
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33voices The following insights & inspirational moments
are based on the Interview
Nikhil Arora
Founded in 2009 by Alex Velez and Nikhil Arora as a 100% sustainable urban mushroom farm, BTTR has transformed into a unique company focused on bringing sustainable grow-at-home products into households across the country!
Entrepreneurs never stop tinkering and experimenting;especially in the beginning
No.1
Tell your story & tell it often
No.2
The beginning is about hustle and creating awareness –
Get the customer involved earlyand never stop listening to their feedback
No.3
Find a great partner,and make enhancing the relationship a priority
No.4
Establish your values earlyand let them take “Root” organically
No.5
A business plan is a thinking tool –
let it guide you but never let it stop you
No.6
Build an A-team of advisors,they add a disproportionate value to your business
No.7
If you’re not being copied,you’re not innovating
No.8
Transparency breeds trust;especially when it shows the bad along with the good
No.9
33voicesNikhil Arora - Trasparency Breeds Trust (0.59)
Make happiness part of your dream,a journey without it is not worth living
No.10
Really reflect...
How intimate is your relationships with
your best customers?
Really reflect...
![Nikhil 23]](https://img.dokumen.tips/doc/110x75/557db12ad8b42a351d8b4dc1/nikhil-23.jpg)
