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Too often we look exclusively at the future when we want to identify the trends shaping our lives.But some Growth Stories trace their origins to the past.Futurologists need to be historians too....
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Back to the Future10 Trend Insights from History
Growth Stories
Bringing you a flavour of business
growth trends...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com
where to look?Most people who seek trends look forward
– sometimes to science fiction writers
But some trends come to us from the past
face-to-faceThe future of human communication is video
Already it takesover half of theinternet bandwidth
Why? Human beings are innately hardwired for face-to-face communications
it's all ChineseThe West refers to Chinese medicine as 'alternative'
The fact is, whether we look at its emphasis on (chi) energy, its holistic, preventative approach or its personalised treatments...
...it is absolutely aligned with modern socio-cultural trends
It is orthodox 'Western' medicine which is increasingly alternative to society
giving it all awayWarren Buffet and Bill Gates are seen as revolutionariesThey are giving away their personal fortunes - as are others in the 'Giving Pledge' movement
But this is not new
In some North AmericanIndian tribes, leaders gainedenormous prestige bygiving away all that they owned in so called'Potlatch' festivals
old age brainsOur ancestors all turned whenever
they heard a noise in the bushes
Today we do the same – the economic crisishas everyone facing in the same direction...
but dangerous social, politicaland technological changes
– coming from another direction - go ignored
Forget about Shamans, in the past most sicknessremedies came from word-of-mouth recommendations
A key trend in healthcare today is peer-to-peer self-help sites, by-passing the medical professions
patients like me
Traditional craftsmanshipis back in a big way
– look at the success of Louis Vuitton who never compromises on quality
Modernist designerPhilippe Stark aims for comfort and longevity
in all his pieces
built to last
A strong case can be made that humanshave not evolved very much emotionally
over the past two Millenia
So, a great starting point for marketerslooking to segment customers is
Galen's four temperaments:
sanguine (pleasure-seeking and sociable), choleric (ambitious and leader-like), melancholic (introverted and thoughtful), and phlegmatic (relaxed and quiet)
segments
The Medieval marketplace allowed everyone (in the village) to see everything on offer (from the farmers and traders)
The internet simply revives the same characteristics
global agora
explosive....boom!
The four great inventions of the Chinese are said to be:
papermaking, printing, the compass and gunpowder
Who would bet against Chinese innovation, making a big impact on
the 21st Century?
What is Futures Coaching upto during March 2012?
¨Pitching to work on the future of human communicationsAnalysing social change amongst Filipino and Indonesian women and impacts on health marketingRunning deep-dive consumer research on social mediaPresenting to a retail property audience on consumer futures & impact on retailDeveloping future-facing insights to revolutionise branch formats for a retail bankBlogging on Asian trends and growth strategies
Working with Future Coaching Conference speeches on major trends - accelerating
management awareness Workshopping trends – evaluating impacts on
businesses or brands; future-proofing existing offers Brainstorming sessions – innovating to harness growth Reports on the future of sectors or industries –
jumping ahead of the curve; achieving thought leadership; building in longevity
Training for consumer insight teams – boosting internal futuring capabilities
Website: www.futurescoaching.comBlog: http://futurescoaching.typepad.com
Email: [email protected]
LONDON • PARIS
