B2B Marketplaces. Presentation by Brijesh Agrawal, COO, IndiaMART on B2B Marketplaces-Catalysts of Growth of SMEs

B2B MarketplacesCatalysts of Growth of SMEs

2IndiaMART InterMESH Ltd

Why B2B Marketplaces

• Largest aggregation of B2B Buyers - more than 30% of these are here

• Hassle free way to generate business leads – fully managed

• Try for free – Pay for premium

• Do it all, right from your desktop

Time Required : 1 hour a day

‘Free for SMEs’ Conference, 6 July 2010


Free Services

• Business / Product Catalog – Unlimited Products

• Trade Leads

• Business Tenders

• Enquiry Alerts on SMS / Call from Buyers on Mobile

• Videos

• Industry, Trade Shows & Business Information Updates



Business / Product Catalog

• The first step towards internet marketing & lead generation

• Unlimited Products – photos & videos

• Higher the no. of products, higher the no. of leads

• 200,000 Indian companies having 2 million products, already have their catalog on IndiaMART.com alone

Time Required : 1-2 hours



Trade Leads

• The easiest way to generate 1 lead every week

• Post unlimited product specific offers with picture

• Importance of ‘push-to-top’ – 10 times better results

• More than half-a-million offers live on IndiaMART.com alone

Time Required : 1 hour initially, then 10 min. every day



Business Tenders


• The easiest way to identify trade opportunities with government & large businesses

• Subscribe to free alerts

• 50,000+ tenders live on IndiaMART.com alone

• 7000 tenders posted, seen by 10,000 visitors every day

Time Required : 10-15 min. every day


Enquiry Alerts / Call on Mobile

• Establish direct contact with buyers, instantly

• No dependence on computer & internet connection

• More than 200,000 companies already used it on IndiaMART.com alone

• Generate 80,000 calls & 15,000 SMS every day

Time Required : Nil – comes along with product catalog



Videos

• Unlimited video uploads – both product & company specific

• Improve authenticity / credibility

• Use it for extra mileage in social media

• More than 150,000 views every month currently

Time Required : 1-2 hours every month



Thank You