RELIANCE GROUP

• RELIANCE POWER

• RELIANCE INFRASTRUCTURE

• PETROCHEMICALS

• RELIANCE COMMUNICATION

• RELIANCE CAPITAL

• RELIANCE ENTERTAINMENT

• RETAIL

TATA GROUP

• TATA COMMUNICATION

• TATA POWER

• TATA STEEL

• TATA CHEMICAL

• TATA CONSULTANCY SERVICE

• TATA MOTORS

• TATA TEA

OXCEN GROUP

• OXCEN DAIRY INDUSTRY

• OXCEN RETAIL

• OXCEN INFRASTRUCTURE

• OXCEN POWER

-OXCEN GROUP

OXCEN GROUPWHERE LIFE IS WEALTH

OXCEN MILK INDUSTRY

WHERE MILK IS BORN!

www.ThinkOnDelivery.comWHERE YOUR THOUGHTS ARE DELIVERED!

OXCEN RETAIL

CALL ON:

099 045 450 60(SUPER FAST EXPRESS

DELIVERY)

Motto:To deliver customer’s thoughts.

To give customers a wide assortment of their favourite and fresh groceries, fruits and vegetables products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 *7) with a great online shopping experience and free home delivery(12*7).

To be the No.1 retail brand of India with an exponential growth through superior customer

service, stupendous quality and well-built commitment within next 10 years.

Our products and

services:

• Biscuits & Cookies

• Breakfast cereals

• Condiments

• Dal, Atta, Rice &Rava

• Dry fruits

• Edible oil & Ghee

• Pickles, vinegar, sauce

• Chips/corn snacks/nuts

• Frozen foods

• Soft drinks

• Baking needs

• Paper goods

• Canned goods

• All fresh fruits and vegetables

Opportunities:“people have money but not time in this world”

• Sectors with high growth potential.

• Locational advantage.

• Fastest growing formats.

• Wholesale trading.

• E-retailing.

• Retail franchising.

Threats:• Political issues.

• Social issues.

• Inflation.

• Lack of differentiation among the malls that are coming.

• Competition from other value retail chains such as Shoprite, Reliance (Fresh and trends), Big Bazar, Iscon and D mart.

• Unorganized retail also appears to be a threat to Oxcen Retail’s business.

Weakness:

• Taxation hurdles.

• Presence of large retail market.

• Underdeveloped supply chain

• General perception: ‘Low price = Low quality’

• Lack of national distribution networks and hubs.

• Lack of adequate utilities- lack of basic infrastructure like power, transport and communication creates difficulty in sustaining retail operations across Ahmedabad.

Strengths:

• Changing consumer’s habits and lifestyles.• Plastic card revolution.• Greater availability of quality products.• People don’t want to waste their time in shopping

queues, traffic.• Increased craze of e-retailing.• High brand equity enjoyed by OXCEN RETAIL.• A vast variety of stuff available under one roof.• Everyday low prices, which attract customers.• Available facilities such as online shopping and super

fast delivery of products.

MARKETING:

We will use this different types of advertising methods for our milk and milk products.

• TELEVISION ADVERTISING

• RADIO ADVERTISING

• PRINTED MEDIA

-Newspapers, Magazines and Booklets.

• ONLINE ADVERTISING

-Social networking sites like Facebook

Twitter, Orkut etc.

• BILL-BOARD ADVERTISING

Poster for advertisement:

Our service:

At the starting, We are going to provide our service in Ahmedabad city only and that’s why we are going to open 3 oxcen retail store at the strategic points of the city.

We are providing superfast express delivery within a half an hour for any grocery products(All of your favourites brands), fresh fruits and vegetables.

We are providing three types of membership card.

We are providing our daily delivery service to the satisfied customers.

We have one toll free no. also on which you can call and book your orders.

We are providing android application also and web-site also so customers can easily give us opportunity to deliver their thoughts.

Free delivery=(12*7)Rest of the time=(₹2/1km)

Our Platinum Members:

Membership fees: 100₹ +(submit 5000₹ at starting period)

Our services to them:

We are providing free delivery of any grocery product as well as any fresh fruits and vegetables to them while one year including edible oil,atta,dal etc.

Just they have to tell us their wants or requirements of week. As per they want we provide service to them.

They have to pay the money after each 10 days.

Special attractive offer for them:

24*7 free delivery

Free laundry service for 6 months

Free delivery of any 1 newspapers whichever they want for 1 year.

Our Golden Members:

Membership fees: 50₹ + (submit 2000₹ at starting period)

but they have to pay the monthly bill to us.

Our services to them:

We are providing free delivery of any grocery product as well as any fresh fruits and vegetables to them while one year including edible oil,atta,dal etc.

Just they can call us any time and book an order for tomorrow as well as they can informed us about their want and requirement before also..

Special attractive offer for them:

7 am to 12am free delivery

Free delivery of any 1 newspapers whichever they want for 6 months.

Our Silver Members:

• In this type of membership, we include the customers who occasionally call to us and book their order.

• For this types of member, shipping charges are free for minimum order value of ₹250.

Available offers at OXCEN retail:

• “cheapest week of the year” • Exchange Offer. • Daily lucky draw offer.• Web-site luto offer• Weekend Discount .• Festivals offers.• Point of Purchase Promotion.

(every shopping of 100 rs,1 point is credited to the respective account and after every month, it will be calculated and top 25 will be rewarded.)

OXCEN STAR OFFER:

• Our star member have to pay 2.5 lack at the starting. Then they never have to pay single rupee also up to one year.

• Whatever products and whenever they want, we will deliver them for one year for free of cost.(There is a proper limit also but it’s sufficient to satisfy 5 family member’s requirements).

• Free laundry service and 2 newspaper delivery for next 2.5 year.

Special offers for hotels and schools: (our main concentration)

• As we know, hotels and schools have daily requirement of grocery products, fruits and vegetables…

• And they are not really interested in storing and daily transportation cost.

• For them:

Membership fees: 500₹ +(at starting period submit 10,000 and surely get back this extra paid money)

• Offers for them:

They can pay bill monthly term wise or before

it.

In every month, we are going to provide

grocery products, fruits and vegetables totally

free for single day.

Free delivery service at any time.

Free delivery of any of 2 newspapers for 1 year.

Financial status for 1st year:

Three strategic points of the city:

₹4,30,000(₹12,000/month)

Most focus on advertisement: ₹4,00,000(starting period)

3 store manager and 6*3 workers(₹9,00,000/annum)

For transportation: ₹5,10,000(18*20000=3,60,000+1,50,000)

Technical machinery=₹1,50,000

Total capital investment=₹23,90,000

LOAN:₹24,00,000(10% intrest)

Selling:

We have to assume customer for one year here.

Suppose Platinum, Golden and silver card members are respectively 100,200,1000 respectively.

We have got contract from 10 hotels and 4-5 schools also.

We have around 10-12 oxcen star members.

Only for our three types of members:

Selling=₹17,28,00,000

Profit=₹5,18,40,000

Future plans:

• MoU with milk industries like Amul, Mother dairy and provide delivery system of milk and milk products.

• MoU with newspaper agencies also to provide delivery system.

• Going to open more and more OXCEN retail store in all over India.

• We are also going to increase our products and services. • We are going to make this web-site national level for

providing our service to the national level as we have mission to be No.1 retailer brand of India.

• For be No.1 brand, we are going to deliver every thing ,everywhere to every one to any time.

DHRUVIN M. PATELSECOND YEAR(4TH SEM.)

ELECTRICAL ENGINEERING DEPARTMENT,INSTITUTE OF TECHNOLOGY,

NIRMA UNIVERSITY.