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Authority Market Power Podcas3ng
Tracy Hazzard
WTFFF?! Podcast Co-Host
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
What is a Podcast?
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
Anatomy of a Podcast
Authority Market Power Podcasting © 2016 Tom & Tracy Hazzard
podcaststartpoint.com
Be a vocal expert.
Build social proof: know, like & trust.
Shorten sales cycle passively.
VIP client/affiliate strategy.
WHY Podcast? PLUS:
On
High Google ranking
Affiliate Ad Revenue
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
Our Why…
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
Check Your Niche Category
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
Survey for Impact Branding
Visually survey your niche.
Make your name & icon impactful.
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
Survey for Impact Branding
Make it special. Make it You. o Delivers your why message
§ SPECIFIC & ENTICING § Describe it BRIEFLY § Review your title/icon SMALL
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
Survey for Impact Branding
Make it special. Make it You. o Delivers your why message
§ SPECIFIC & ENTICING § Describe it BRIEFLY § Review your title/icon SMALL
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
Survey for Impact Branding
Make it special. Make it You. o Delivers your why message
§ SPECIFIC & ENTICING § Describe it BRIEFLY § Review your title/icon SMALL
Authority Market Power Podcasting © 2016 Tom & Tracy Hazzard
podcaststartpoint.com
• Styles • Host or Hosts • Mission DescripEon
Survey
“If you have a product or a product idea and have ever wondered how to get it placed in a Major Big Box Retailer, “On the Shelf” is the show for you.”
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
Listen for Binge-‐ability Make it special. Make it You. Make it Binge-able. o Tone
§ Fit for audience § Fit for you § Same energy after 200 episodes
o Binge-listenable § Provide entertainment or valuable learning
Authority Market Power Podcasting © 2016 Tom & Tracy Hazzard podcaststartpoint.com
• Great Topics • Types of Guests • Audio Quality – Intro – Host Style – Guest Audio – Passion – AuthenEc Voice
Listen MUST BE:
Guest Attracting
&Binge-able
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
Binge-‐able or NOT?
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
Binge-‐able or NOT?
Authority Market Power Podcasting © 2016 Tom & Tracy Hazzard podcaststartpoint.com
• Reviews • Ranking • Popularity
Analyze
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
Authority Market Power Podcasting © 2016 Tom & Tracy Hazzard podcaststartpoint.com
• Feature ProspecEve or Current Clients/Affiliates o Power of Podcast Hosto Verbal promotion &
endorsemento Smart questions &
follow-up
VIP Guest Tac3cs
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
VIP Guest Tac3cs
• Market Power Guest Tactics o Big Name & Followers o Client Profiles o Valuable generous content o NOT A COMMERCIAL
Clearly Entertaining Opener!
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
Market Power Content Plan
• Keyword Focus Editorial Calendar • Multi-Cast Content
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
Highly Ranked on Google
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
TIME or
COST
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
Budget Matches Goals
• Factors Impacting Edit Costs o # of Episodes o Length of Episodes o Interviews o Ad Insertions
Quality Equip. = Quality Sound = Less Editing
Authority Market Power Podcasting © 2016 Tom & Tracy Hazzard
podcaststartpoint.com
Needs/Skills • Voice Over • Audio EdiEng • Graphics • TranscripEons • Blog Writer or WordPress Editor
• Social Media • Guest Booking • Event Planning
D.I.Y. D.W.Y. D.F.Y.
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
RETURN ON TIME INVESTED
DFY = 5:1 Time 5 minutes for every 1 minute airtime
DIY = 15:1 Time 15 minutes for every 1 minute airtime
Authority Market Power Podcasting © 2016 Tom & Tracy Hazzard podcaststartpoint.com
THANKS & JOIN US!
PodcastStartPoint.com