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website redesign & relaunch
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Audio Wire
Website Redesign & Relaunch
Fabian Schulenburg & Bernd HeimannOnline Experience Specialists
09.01.12 |1
Audio Wire Website Redesign & Relaunch
09.01.12 |2
Analysis of the online customer experience
UsabilityNavigationContentCopy-writing
Our recommendations
Web designSalesCustomer experience strategy
Audio Wire Website Redesign & Relaunch
09.01.12 |3
Analysis of the online customer experience
Difficult checkout process
Confusing navigation
Oversized photos
Lacking information
Audio Wire Website Redesign & Relaunch
09.01.12 |4
Audio Wire Website Redesign & Relaunch
09.01.12 |5
Audio Wire Website Redesign & Relaunch
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Our recommendations
Easier checkout process
Better navigation
Appealing photos
Precise information
Audio Wire Website Redesign & Relaunch
09.01.12 |7
Fewer clicks
Clear and structured website to reduce abandonment rate, easier checkout process
Audio Wire Website Redesign & Relaunch
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Better pics
Catchy product photos with only a short, to the point summary of the most important details, HD version can be seen with a mouse-over
Audio Wire Website Redesign & Relaunch
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Information that sticks
Et accumsan et iusto odio dignissim qui blandit praesent? Sequitur mutationem consuetudium; lectorum mirum est notare quam littera gothica quam. Quinta decima eodem modo typi qui nunc nobis videntur parum clari fiant sollemnes in. Illum dolore eu feugiat nulla facilisis at vero eros luptatum zzril. Dynamicus qui nunc putamus parum claram anteposuerit litterarum formas humanitatis per seacula quarta decima et. Elit sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat ut. Veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea? Molestie consequat vel delenit augue duis dolore te feugait nulla facilisi nam.
On Audio Wires website, I find everything Im looking for. Its visual, its simple, and the product information is straight to the point!
Customer Testimonial
Persuase to purchase! Precised and detailed product information (improved copy-writing) can be seen in a table next to the image, include persuasive customer testimonials
Audio Wire Website Redesign & Relaunch
09.01.12 | 10
Additional information
Surveys to continuously improve customer experience
Special offers for returning customers
Latest / greatest column
When a customer has visited the site more than three times, he/she will be asked to give feedback in order to continuously improve customer experiance (also ask for newsletter via email)When a customer has bought more than 2 products on the site, he/she will be given a discount upon the next purchaseLatest/Greatest products are displayed on the homepage, if clicked upon, directed to checkout process
Audio Wire Website Redesign & Relaunch
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Conclusion
Fewer clicks
Better pics
Information that sticks
Audio Wire Website Redesign & Relaunch
09.01.12 | 12
Prototype of the new website including the presented features can be visited already
Audio Wire
Thank you for your attention!
09.01.12 | 13
Fabian Schulenburg & Bernd HeimannOnline Experience Specialists
starWars-mainTitle
Chaunce Dolan
Chaunce Dolan's Album
2010
20453.877
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