ATTITHI PLEASURE

EXECUTIVE SUMMARY

The App aims at providing Outdoor Entertainment by recommending nearby restaurants and recreational places.Location of user and budget specified by them are used to find most suitable recommendations.Generates revenue from Premium Version .Aims to sell 10,000 Premium version in first 12 months at a price of Rs 99 i.e. revenue of Rs 990,000 in first 12 months.Expected expenditure = Rs 500,000Net Profit = Rs 4,40,000 ( First Year ) & Rs 12,00,000 (Second Year)

Company Overview• An Android App which focuses on young and venturesome people

who are willing to explore their own city or a new city they have come to.• This App is developed by keeping in mind the Indian market.• Features like Recommendations based on location and budget of the

user make it stand apart from other competitors like Tripadvisor.• App comes in two versions, a Basic Version (free of cost) and a

Premium Version( Costs Rs 99/-)

Market Overview

• The Business model comes in Tourism industry.• Primary focus on Young and Venturesome generation.• Strongest competitor is Tripadvisor.

Goals• Operating in 20 largest cities of India in first 24 months• 100,000+ Users on Basic Version of app in first 12 months.• 10,000+ Users on Premium Version of app in first 12 months.• Net Income of Rs 4,40,000 in first 12 months.• 500,000+ Users on Basic Version in first 24 months.• 40,000+ Users on Premium Version of app in first 24 months. • Net Income of Rs 16,40,000 in first 24 months.

Strategy• Company will generate its revenue from Premium Version whose

selling point will be the discounts it will provide.• Cost of Premium Version will be Rs 99/- and with every Premium

version user will get 3 discount coupons worth Rs 99/- which they can redeem at the restaurants they visit (recommended by app)• The facility of recommending recreational activities like historical

monuments and adventure treks is a promotional feature which will help in attracting more users.

Collaborators• The App’s recommendation will grow business of the restaurants

which it recommends and in turn restaurants will be asked to provide a discount of Rs 99/- on first meal of customers with referral codes.• These restaurants will also promote the App by displaying App’s

poster with its QR code.

Communication/ Promotion

• App will be primarily promoted on social media. Also the users will share the pictures of memories they made by visiting the places recommended by the app.

• Promotion on social media will include competitions in which the best pictures amongst those shared by users will get gift vouchers.

• App will be promoted at the restaurants which will collaborate with the app by displaying its posters at restaurants.

Distribution• The App will be available on Play Store.• User can download both Basic and Premium Version from Play Store

and can upgrade from Basic to Premium Version if they wish to.

Schedule• App will have data base to operate in 6 largest cities (Mumbai,

Kolkata, Delhi, Chennai, Bangalore and Hyderabad ) of India on day zero of its launch.• Company aims to reach 100,000+ Basic users by Feb 2018• Company aims to reach 10,000+ Premium users by Feb 2018• App will have data base to operate in 20 largest cities of India by

Feb 2018• Company aims to reach 500,000+ Basic users by Feb 2019• Company aims to reach 40,000+ Premium users by Feb 2019

Thanks for ReadingThese slides were made by Samarth Gupta (BITS Goa) under guidance of Prof. Sameer Mathur (IIM Lucknow).