ASSORTED WISDOM

DO LECTURES 2015

MAKING EPIC SH*T HAPPEN

“Let it settle,” David Hieatt said. So I did.

Here’s what settled.

Big ideas

+

Hard work

=

Meaningful change

Be generous.

To find your true fans, your loyal

customers, first you’ve got to give

(before you try and sell).

Trust the audacity of youth.

It might just give us a chance.

Spend time with your toolbox.

There are more tools than ever.

But few people spend time really learning

how to use them.

Be brave enough to pick a big problem.

It will free your mind.

Keep on experimenting.

Experiments won’t kill you but they

might just make you.

Recognise that somewhere along the

way we became the grown ups.

That makes us responsible.

But having something to lose mustn’t

make us timid.

Celebrate the joy of eating.

Start small.

Think big.

Know why you get up in the morning.

…to get more people drinking great beer…

…to get my town making jeans again…

Have a purpose – and really mean it.

Create spielzweig: the feeling of rightness.

“I approach everything in my life the same

way: if it feels right, I know it.” Kenny G

“Everything that’s meaningful is invisible to

the eye.” Saint-Exupery

Say “I don’t know”.

It’s the key that unlocks learning.

Overcome your fear of reduced status.

It will unleash the power of responsibility

in others.

Fight fear within your organisation.

It reduces your chances of success.

Because stress makes you less effective.

Acknowledge we face a daunting

challenge to rescue our planet.

But it is foremost a challenge of

leadership not technology.

Learn magic:

focus the audience’s attention on

something specific and always be one

step ahead.

Embrace the obstacles: what stands in

the way, becomes the way

“Opportunities to find deeper powers

within ourselves come when life seems most challenging.” Joseph Campbell

Wake up and smell the scary shit*…

There may only be 100 harvests left.

We own twice as much stuff now as in 1973.

50% of edible food is wasted in the UK.

We spend $1tr a year subsidising fossil fuels.

*Some of these facts may be made up

Create a simple food chain:

happy people growing produce…

…to be used in a happy kitchen…

…creating food that makes other people happy…

Remember:

Often wisdom seems to come from the

mouths of cheesemakers.