CHANNELS | PLATFORMS | TOOLS

ASSIGNMENT 3COURSE

SOCIAL MEDIA IN MARKETINGSTUDENT

LISA KOIVUNEN

From 2005 until early 2008, Myspace was the

most visited social networking site in the world.

#AGENDA

#1 General definition of Myspace

#2 Special elements and uses of Myspace

#3 When is a good time / good situation for using Myspace?

#4 The average user of Myspace

#5 How to use Myspace in Social Media marketing?

#1

GENERAL DEFINITION OF THE

TOPIC

Myspace is a social media site owned by a

company called Specific Media LLC and a

singer-actor Justin Timberlake.

It is headquartered in California USA.

On MySpace everyone can create their own

account where they can connect with friends

and artists, discover music, articles and

news and share their own music, videos and

pictures.

As written in the web site you

can:

Discover, share and connect with culture,

creativity, sound, images and people.

Myspace was created in August 2003.

In the middle of 2006 Myspace had nearly 95 millionusers and nearly 500 000 new users weekly.

In April 2008 Myspace was overtaken by Facebook and itstarted to loose 10 000 users monthly.

In January 2013 it opened its new totally renewed morecollective website.

Today Myspace has around 36 million users.

Evolution of Myspace logo:

#2 SPECIAL ELEMENTS AND USES

OF MYSPACE?

Myspace nowadays is about connecting with people and music as well as discovering undiscovered artists, tracks, news etc.

Connect with artists & your favorite music and the site will recommend you for new music in your taste to discover.

Latest information about newest tracks and artists can be found on Myspace by browsing interviews, videos and mixes in your taste.

Browsing has made innovative and easy by just starting typing –no matter where you are inside the website.

Myspace is also a scene for new artists and bands to show their outputs and get more fans.

It´s a music player that consists of the largest digital music library of the world.

Browsing has made innovative and easy by just starting

typing – no matter where you are inside the website.

#3 WHEN IS A GOOD TIME /

SITUATION FOR USING

MYSPACE?

Whenever

… you want to listen music

… discover new artists / news / music

… browse for new information about the

artists / music you like

… share photos, videos, music etc.

… connect with your friends and artists

#4

THE AVERAGE USER OF

MYSPACE

The average age of the Myspace user is

31,8 years oldTech blog on February 16th, 2010 by Pingdom

People who likes listening music and wants

to have a finger on the pulse about new

artists and tracks

#5 HOW TO USE MYSPACE IN

SOCIAL MEDIA MARKETING?

Organizations who are somehow related to music are in my opinion

free to use Myspace for marketing.

Because of it´s nature of communicativeness it could be a good

channel for companies to advertise there in communicative way.

Creating a own account for company could be a place where people

are able to share their thoughts about the company and connect with it

in innovative way, in Myspace`s style.

As accounts are totally customizable from head to the toe; cover

photos, connects and basically everything are changeable, can

companies create one account in their own unique style.

Companies could also have more rights for customization of profile.

THANK YOU FOR YOUR

ATTENTION!