Por: Cecilia A. Rojas Cáceres

ASSIGNMENT 2“PAYING ATTENTION”

To see more and pay attentionI visited 6 stores located in the mall “Plaza Altabrisa” in Mérida, Yucatán.

INTRODUCCTION

BEFORE ENTER THE STORES

I noticed my preference is by stores which have the door open.

The letterin sign in 2 of the stores I visited focused in show the concept of the stores, for example “Mixup” has a logo that simulated ondulation of the music, and “+kotas” simulated a dog face.

The others focused on the brand

Security is not visible in all stores of the mall, but appear to see is very important for this store in particular. One of them ,is at the entrance door and one more is walking around, and they have a radio to comunicated with the security personal of the mall.

Security personal

Most of the people just look around before they decide what product to buy.

All the stores I visited were playin music but “Mixup” has a very loud enviroment, the sound produced by music, videogames, and people talking combine is too much for me.

Also almost every stores I visited present there products by order of the type or funtions.The products tha are more expensive are locked in a cabinet or they are exhibit behind the cashier.

This

is me

The discount products always is located on the eyes level or remark with labels

The Librery exhibit childrens books almost in the lower level and very close to the cashier.

This clothes store was playing electronic music because is focused in the young people.

Also the store try to suggest the shoes and other accesories to combine with the clothes

The sports stores focus in the brand.

The ages of the clients were very different, and they usually visited the store with a companion.

My biggest surprise was the security in the mall.

I never saw before in my country to much worry by the security. But I guess is in response of the situation in México about the violence.

Taking pictures was really difficult, the people looked me suspiciosly.

• Also I noticed that in many stores the employes wait to the clients questions, and they make sure to have a distance between the client. I dont know why, but I asked is a capacitation needed? Or is a culture effect?

• The mall I visited is located in a zone to rich people, so every store make sure to their employes has a uniform, but they not make sure their employes has the capacity to talk and explain to the client the products or services.