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ASMI Conference Australia
November 2014 v14 290914
Steve Sowerby CEO and Founder XPotential
Postcards From Around The World
Global Healthcare Trends in Self-Medication
©XPotential 2014 4
Reinventing the Business
§ Reinventing the Value Chain
§ Reinventing the Assortment
§ Reinventing the Retail Brand
©XPotential 2014 5
Postcards From Around The World
2. Globalisation
/ Centralisation
3. Changing Face of Chronic Disease
4. The Drive to
Personalisation
5. Unlimited
Information Access
6. Reinventing
Shopping
7. 24/7 Access to
care
1. Managing the Costs
of ill Health
©XPotential 2014 6
“Change does not always go how we think it will”
§ Reducing the price of drugs and reimbursement
§ Advancing Generics
§ Shifting the spend onto Consumers
1. Managing the Costs of ill
Health
§ Drive for growth and profit
2. Globalisation / Centralisation
3. Changing Face of Chronic Disease
§ Alliance of Physician, Pharmacy and Patient
§ Retailers relationship with consumers
©XPotential 2014 10
4. The Drive to Personalisation § Big data in personalised
care and promotion
§ Expanding the role of the Pharmacist
§ Increasing importance of the personal advisors
©XPotential 2014 11
5. Unlimited Information Access
§ Savvy consumers of self medication
§ Taking personal responsibility for care
©XPotential 2014 12
6. Reinventing Shopping
§ Shift away from the traditional big box stores to more convenience shopping
§ Convenience focus for self medication
§ Access to ‘my care’ outside of the Pharmacy 24/7
©XPotential 2014 13
7. 24/7 Access
to care § Going for ‘my care’
online
§ Access to ‘my care’ in the Pharmacy
©XPotential 2014 14
Postcards From Around The World
2. Globalisation
/ Centralisation
3. Changing Face of Chronic Disease
4. The Drive to
Personalisation
5. Unlimited
Information Access
6. Reinventing
Shopping
7. 24/7 Access to
care
1. Managing the Costs
of ill Health
©XPotential 2014 15
©XPotential 2014 16
Providing exceptional private and personalized services and healthcare
©XPotential 2014 17
Providing Distinctive Highly Innovative Health Care and Information Access in Store
©XPotential 2014 18
Specific Focus on ‘Skin’ and ‘Pain’
©XPotential 2014 19
Leveraging Mobile Technology
©XPotential 2014 20
§ Personalized care and offer
Best Practice from Lloyds Pharmacy § Personal responsibility for
managing disease § Increasing the need for
personal attention
©XPotential 2014 21
©XPotential 2014 22
Increasing Proximity with 24/7 Access to Care
©XPotential 2014 23
Providing a Holistic Store with Pharmacy, Food,
Cosmetic and Services all in one Destination
©XPotential 2014 24
Using Customer Insight to Create a
Personalised Loyalty Programme
©XPotential 2014 25
Best Practice from Shoppers Drug Mart § Increasing Proximity § 24/7 access to care § Customer insight to create
personalised promotions
©XPotential 2014 26
©XPotential 2014 27
Reinventing Shopping through
Proximity and Innovation
©XPotential 2014 28
Changing the Face of Chronic Disease
and Personal Attention
©XPotential 2014 29
Offer Beyond the Discount of Generic
Drugs through a Prescription Savings
Club
Rewarding a Happy, Healthy, Well-Balanced Life Through Their Loyalty Program
©XPotential 2014 31
Reinventing the Business and
Creating a Destination for
Health and Daily Living
©XPotential 2014 32
Best Practice from Walgreens
§ Managing Cost of ill Health
§ Changing the Face of Chronic Disease
§ Creating a Centre for Health
§ Providing Personal Care
©XPotential 2014 33
Providing personalized and specific health-coach by
partnering with insurance company
©XPotential 2014 35
Best Practice from Rite Aid
§ Alliance of Physician, Pharmacy and patients
§ Personalized care § Health Coaching
©XPotential 2014 36
Implications
§ Prepare for a multi-channel approach with clarity around the role of each channel for the shopper
§ Building Shopper Insight as well as Consumer Insight
§ Win; Win; Win solutions are the only sustainable answer
§ Building Brand and its values as the trust mark for self medication
©XPotential 2014 37
Postcards From Around The World
2. Globalisation
/ Centralisation
3. Changing Face of Chronic Disease
4. The Drive to
Personalisation
5. Unlimited
Information Access
6. Reinventing
Shopping
7. 24/7 Access to
care
1. Managing the Costs
of ill Health
www.xpotentialanz.com
“We align individuals, functions and organisations, throughout the world, to create and deliver brand equity”
©XPotential 2014 38
XPotential (UK) 4/5 Market Square
Marlow Buckinghamshire
SL7 3HH
Tel: +44 1628 485847 Fax: +44 1628 478065
XPotential (Thailand) Co. Ltd Q House Lumpini
Level 27, 1 South Sathorn Road Tungmahamek,
Bangkok, Thailand 10120
Tel: +66 (0) 2610 3706 Fax: +66 (0) 2610 3601
XPotential (Brasil) Av. Divino Salvador, 716
Moema – São Paulo- SP
CEP – 04078-012
Tel: + 55 11 5051 9194 Fax: +55 11 5054 0421
XPotential ANZ P.O Box 237, Hampton
Melbourne Victoria 3188
Australia
Tel:+61 (0) 404 098 892
