1. A quick brief on Marketing Communications Limited 2. 15 March
1966 Asiatic MCL was born as East Asiatic That makes it the oldest
advertising agency in Bangladesh 3. THE PIONEERS AND INNOVATORS
First TVC First 360 degree IMC First full service agency First
sponsored TV program First international sports event First account
planning department First international network First Reality Show
First Digital Content First Comic Book First Sports Event First Web
Comics First Electronic Billboard First Celebrity Brand Ambassador
First Branded Mobile Content First International Cricket Tournament
First Branded Adventure Sport Event First Beauty Pageant 4. THE
JOURNEY Throughout the years Asiatic MCL kept innovating and
creating dedicated business units to pioneer in emerging fields of
marketing communication Market Research MRCB 1981 International
Affiliation JWT 1996 Event & Activation Asiatic Events 1998
Development Communication Asiatic Social 1999 Media Planning &
Buying Mindshare 2000 Digital Activation Cookie Jar 2013 Digital
Campaign Asiatic Digital 2015 International Partnership Group M
2001 PR Forethought PR 2009 5. Digital Cookie Jar Digital GroupM
Digital Broadcast Radio Shadhin Media Maxus (GroupM) Media MEC
(GroupM) Digital Asiatic Digital Media Mindshare (GroupM)
Communication Asiatic Talkingpoint Communication Asiatic MCL (JWT)
THE GROUP Now Asiatic MCL is a part of Asiatic 3Sixty, the single
largest advertising group in Bangladesh Market leaders 6.
Experience Marketing Asiatic EXP Activation Asiatic Exp Activation
Production Moitree Printers Production Dddhonichitra Production 20
Miles Studio Production Nayantara Social Communication Asiatic
Social PR Forethought PR Research MRCB Graphics Outsourcing Stencil
Interior Design Space Design Studio Content Marketing Footprint THE
GROUP Market leaders 16 companies 5 autonomous divisions 470
employees Over 3,000 field force Over 40 top local awards 40%
market share 7. LEAD BY THE CORE MANAGEMENT Aly Zaker Since 1966
Sara Zaker Since 1985 Iresh Zaker Since 2005 Ferdous Neville Since
1998 Tahsin Saeed Since 2001 Morshed Alam Since 1998 Ikram Mayeen
Since 1997 Visionary Entrepreneur Magician Leader Chairman &
CEO Managing Director Executive Director Executive Director Doer
Master Showman Executive Director Executive Director Executive
Director Shireen Abedin Since 2002 Fighter Executive Director A
total of 168 years of communication experience for an agency with a
total average age of 23.4 years 8. Strategy Account management ONE
STOP SOLUTION Client JWT Client Brief Experience Digital Creative
Media Approval Production Activity Buying Posting Engage Reporting
& Billing PR Activation Integration Research Networking Output
9. AGAINST A HIGHLY FRAGMENTED COMPETITION Media BTL PR Market
Research Digital Commu- nication Media Axis (Carat) MediaVest
(StarCom) Mediacomm Top of Mind Sara Advertising Grey Adcomm Bitopi
Ogilvy Unitrend Expressions Benchmark Mediacomm Interspeed
Activation Windmill Creato Magnito Analyzen Melonades Strategeeks
Mattra Bates Dhansiri i-Positive Neptune Advertising Nimbus
Advertising Interspeed Protishabda Roop AC Nielson Serius SOMRA
Milward Brown Quantum Spotlight Skytracker Carrot Market Access
Benchmark PR Masthead Impact Madonna ORG Quest Spellbound Spark
Eventz Dream Maker Macomm Ad Serve Popular Advertising AdFactor
Orion Media Tika UnifoxWebable Antor Showbiz Mokims Creation Bitopi
Digital ZanalaGNR Head Office Prochito Advertising 10. Powered by
BIGGEST INTERNATIONAL NETWORK Asiatic MCL The oldest and one of the
largest communication agencies in Bangladesh GroupM The largest
media group in Bangladesh and the world Brands Social Digital
Mindshare Maxus MEC JWT The oldest and the one of the largest
communication agencies in the world WPP The largest communication
and media group in the world Contact Office: JWT BKK Regional
Office: JWT APAC Tools Process Resource 11. OUR GLOBAL PARENT J.
Walter Thompson Worldwide, the worlds best-known marketing
communications brand, has been making pioneering solutions that
build enduring brands and business for more than 150 years.
Headquartered in New York, J. Walter Thompson is a true global
network with more than 200 offices in over 90 countries, employing
nearly 10,000 marketing professionals. The agency consistently
ranks among the top networks in the world and continues a dominant
presence in the industry by staying on the leading edge. 9th in
global ranking in 2014 JWT's advertising has sold more products to
more people than any other agency. Ad Age 12. GLOBAL PIONEERS The
oldest international network founded in 1864 First creative
department (1877) First marketing research (1900) First strategic
planning department (1968) First planning tool (1912) Stephen King,
first planner, 1957 Helen Lansdowne Resor, first female creative
director, 1917 Founded by worlds first advertising millionaire J
Walter Thompson Guy Murphy, global CSO and highest paid planner in
the world, 2007 Craig Davis, first global CCO, 2005 13. OUR PLACE
IN JWT WORLDWIDE 466 Lexington Avenue New York 10017 United States
50 Scotts Road #01- 01 Singapore 228242 Singapore House 63, Road
7B, Block H, Banani, Dhaka 1213 Bangladesh 19/F-20/F UBC II
Building, 591 Sukhumvit 33 Road, Klongton Nua, Wattana, Bangkok
Global Head Quarter Regional Head Quarter Contact Office 14.
HISTORY OF BUILDING ICONIC BRANDS AND SLOGANS 15. A STELLAR CURRENT
CLIENT BASE 16. CURRENT CLIENTS (CONTINUED) and, many moreFully
Local Clients 17. 1999 2000 2009 2010 2001 2011 2001 1983 1986 1987
1991 1991 1992 1993 1995 1995 1995 1995 1999 2000 2000 2005 2013
LONG LASTING RELATIONSHIPS Lux Since 1966 UNICEF Two decades SMC
Two decades Pepsi Four decades BATB Three decades Nokia Two decades
Sunsilk Three decades Brands continued with us even after global
realignment 18. Today Asiatic MCL has developed specialized skills
and expertise in many fields, along with unrivalled capacities and
experience 19. first 20. rest of the 21. The first agency to have a
strategic planning department, started with JWT Delhi. Full access
to knowledge networks myJWT, dotJWT, and JWT Now Written major
strategy papers for national and international bodies ECD Strategy
Paper 2004, ELCDP Strategy paper 2009, National FP Campaign
Strategy 2012 Developed a branding strategy now adopted worldwide
green and red marking of arsenic contaminated tube- wells (1998)
Tangible results 300% annual sales growth with Rin re- launch, 12
times volume growth for Lux over a decade, 400% subs growth of GP
Internet in a week STRATEGIC PLANNING 22. TV INVOLVEMENT Content
Sponsorship Campaign Production Commercials Appearance Performance
PR Coverage 23. TECHNOLOGY EXPERIENCE Grameenphone Asiatic MCL
Banglalink Airtel Qubee Ollo Nokia Microsoft Citycell Asiatic
3Sixty Grameenphone Banglalink Airtel Qubee Ollo Nokia Microsoft
Citycell Robi Teletalk Banglalion Symphony Micromax Sony Ericson
Rahimafroz MyCash Rahimafroz Samsung Agency of Record LG MyCash
Ekhanei.com Ekhanei.com Hair & Hayes bKash Hello 24. CONTENT
MARKETING Asiatic created the industry of content marketing and it
kept playing a key role in to establish the industry. Many of its
TV content include: Drama Serials Shobuj Chaya, Shobuj Shathi and
Ei Megh Ei Roudro Reality shows Lux Channel i Superstar, Close Up 1
(50,000 direct participants and over 4 crore TV viewership) and
Meghe Dhaka Tara Telefilms Bhalobashi tai, Bhalobashi tai
bhalobeshe jai, @18: Alltime dourer upor, and Monkey Bizness Tobuo
Chup, a talk show for GIZ, and Jiboner Joygaan, a game show for
DGFP Nayantara Producer Ddhonichitra Producer and technical 20
Miles Studio Floor and support Nayantara, USAID, Sesame Workshoap,
Jim Hanson Studio 25. SPORTS MARKETING Asiatic created the industry
of sports marketing and it kept playing a key role in to maintain
the industry. Some of the milestones are: First Wills ICC Knockout
Trophy (1998) then known as Wills Mini World Cup, now known as
Wills International Cup Many achievements Worked with Bangladesh
Football Team sponsorship for Nokia and was the agency for Dhaka
Gladiators, the BPL champions Co-organized 100km Longest Beach Walk
in 2007 and Channel i and celebrated success in Special Olympics
for Grameenphone Long association with top athletes: Salahuddin
(Football), Masharafi, Tamim, Shakib (Cricket), Super Syed
(Freestyle Football) MD Team Extreme MD Camp Everest Pepsi Para
Cricket Pepsi Asia Cup Cricket Pepsi First Ball Captain 26. A
SOCIALLY INVOLVED AGENCY Actor, director, politician, musician,
soldier, photographer, writer, manager, painter, industrial
designer, entrepreneur, dancer, accountant, activist everyone has a
place in this micro Bangladesh. We have all kinds of education
military school, English medium, madrassa, engineering, literature,
chemistry, anthropology, fine art, economics, business Led by
freedom fighters and trustees of Liberation War Museum and agency
for National Anthem World Record Founded by the founders of the
theatre movement, always a part of civil rights initiatives Two
decades years of excellence in development communication,
especially in health, education, climate and gender From One
Billion Rising to Breast Cancer Awareness, from Rana Plaza relief
to annual winter clothes drive Our experience include many bodies
of responsible 27. WIDE RANGE OF ART EXPERTISE Logo: Logo for
Ekhanei.com owned by Schibsted Print Ad: 7Up ad featured in WPP
magazine The Wire Packaging: One of Pran Carckers many variants
Billboards: Countdown billboard for Nokia Publication: Unilever
Corporate Book Photography: Billboard for Elite Paint 3D: Key
Visual for Pran Fruitfill Drawing: ELDP billboard for UNICEF
Typography: The Robi Axiata Typeface Animation: ??? 28. INNOVATIONS
EVERYWHERE Publication: Instead of a diary Asiatic does a Doodle
Book Magazine: Transparent sheet that flips to reveal message
Magazine: Device and model connected by wire Newspaper: Watermarked
page for Nokia Ambient: Participatory wall painting for Radio
Shadhin Outdoor: Music-playing headphones at Basundhara City entry
Mobile: The Green Van for HSBC CNG conversion loan Installation:
Suspended paint buckets for Elite Paint 29. BEYOND BOUNDARIES Part
of international consortium for production, broadcast, PR, research
and outreach for the Bangla version of Sesame Street Sisimpur
(seasons 1-9) Part of national co- management consortium Nishorgo
Network, awarded with Wangari Maathai 2012 and Equator Award 2012
Only Bangladeshi agency to run an overseas office, partnering
UNICEF and Afghan MoH Afghanistan (2004), pioneering radio serials
and comic books. Most reached agency among media dark population,
activation, BTL media and interactive theatre, for Unilever, SMC
and UNICEF 30. AND, THE MOST AWARDED GROUP 28 Grand Prix and Gold
in CommAwards so far 8 best brands out of 10 The only agency to win
two global top awards Best Market Development Team, Nokia (2009)
and Fame Gold Award for Most Innovative Marketing Campaign, HSBC
(2010) 31. Thank you How can we serve you?
