Embed Size (px)
DESCRIPTION
Case study presentation given by Justin Lam, Group Brand Marketing Manager at Cerebos Foods.
Citation preview
Online Content Case StudyAugust 2008
Image by: rdesai
Image by: Monkeyc.net
05
10
15202530
354045
Category No.2Brand
Category LeadingBrand
Brand Awareness (%)
Image by: Janez World
Image by: Erik Charlton Image by: tommykwok630
Average Session Time: 5+ minutes
Mini Travel Guide Downloaded: 8000
Click Through Rate: 8%+
Samples Ran Out 8 weeks before completion of
campaign
Image by: Michi1308
Image by: *Zara
