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AS BusinessTransforming resources into goods
and services
Starter
?
Objectives
• To understand the terms “Adding value” and “added value”
• Explain how a business can add value to resources
• Be able to apply the classification of business activity by sector
Spot the difference…
£8,750 £99
50P
What is added value?• Added value is the increased worth
that a business creates for itselfFor example:If it costs Cadbury’s £0.25p to make this
And they sell it for £0.75p.
How much added value do they make?
Added value formula
• Added value = Price of finished product –cost of resources
Objectives
• To understand the terms “Adding value” and “added value”
• Explain how a business can add value to resources
• Be able to apply the classification of business activity by sector
How can you add value to your resources?
Product
Quality
Design
Formula
Customer Service
Convenience
Branding
USP
The benefits of adding value
• Differentiation from the competition• Charging a higher price• Higher profit margins• Targeting product or service at a
different market segment
So back to your ideas
• How will it cost to buy the resources?
• What will the selling price for your finished product be?
• How much value have you added?
Objectives
• To understand the terms “Adding value” and “added value”
• Explain how a business can add value to resources
• Be able to apply the classification of business activity by sector
Key Terms
At its simplest, a business is a process whereby inputs are processed to produce outputs.• Input –something that contributes to
the production of a product or service
• Output –something that occurs as a result of the transformation of business inputs
Different Business Sectors
Primary Sector
• Primary Sector – extract raw materials from land or sea, e.g. Mining, Farming, Fishing, Oil, Gas, Forestry.
Secondary Sector
• Secondary Sector – use raw materials to make finished goods, e.g. Cars, Ships, Furniture, Roads, Buildings, Bridges
Tertiary Sector
• Tertiary Sector – provides a service to industry/consumers, e.g. Retail /
plumbers/ electricians / education / health..
Quaternary Sector
• Quaternary Sector – businesses that transform information e.g Google /
facebook / ICT
P, S or T?
• Cadburys chocolate• Sainsbury’s• Pick your own strawberry farm• Ryanair• Twitter• Innocent• Big Kenny’s Kebab Kave
Objectives
• To understand the terms “Adding value” and “added value”
• Explain how a business can add value to resources
• Be able to apply the classification of business activity by sector
Questions
• List up to three ways in which a hotel could improve its added value
• Identify three benefits of a business that successfully manages to add value in the production process
• Explain why added value is not the same as the profit earned by a business
Risk
• Identify the main risk from each of the following:
• Doubling the advertising budget when a firms sales haven’t increased compared with last year
• A bakery switching to a new supplier of flour
• A entrepreneur borrowing £80,000 secured against his house.
Quick Quiz!
• http://www.tutor2u.net/business/quiz/buss1/addedvalue/quiz.html