OAP of ArtikA

ArtikA is a platform for Artists who:

- Want to give known and prove their products.

- Want another channel to sell their products.

Artika is a on-line shop to:

- Sell uniques and artesanal products, as jewellery, paintings, sculptures... with a good price.

WHO WE ARE

We have a platform multi agent, in one side we have the artists that have to consider us a reference for showing and selling their products. And in other side we have the consumers that has to buy these products

The artists want to

show their work

Usually they have problems to

expose

People love exclusivity

There`s an opportunity in joining on a platform artists and consumers so that the first ones can expose and validate their products, and the second ones can buy

exclusive articles for a good price.

Artists will be interested in a platform that helps

them to show their products.

They need to sell their products

It’s not easy for artists to get to the consumers.

Artists will be interested in paying for selling their

products.

Buy exclusive things

People want to buy exclusive products for

a good value.

Exclusive products tend to be expensive

Buy good value price products.

CASE OF PROBLEM OF ARTIKA

The artists want different channels to get to the

consumers

Artists will be interested in a platform as a solution

to sell products.

Crisis

It’s difficult to have access to exclusive products

To validate the bussiness model of Artika, it’s necesary to verify if Artists need:

• A new way to expose their products. • More traffic to their web services.• More costumers, and more easy way to contact them.

For costumers, i want to know if:

• They are interested in exclusive things. • For a good value price.

In any case, for costumers is more dependant of what kind of products do the platform have than their interests.

CONCLUSIONS OF CASE OF PROBLEM

SURVEY FOR ARTISTS

For Artists, i’ve done a survey in surveymonkey.comWith the following questions…a)Do you have on-line web? b)If yes, do you think that you need more traffic?c)If not, how do you make the distribution of your products?d)Would you like to have more exposition of your products?e)Would you like that more people could buy your products?

The online survey, in Spanish is: http://www.surveymonkey.com/s/PR9WJ3N

The answer of the artist has not been relevant. In that case, we want to do personal interviews face to face in the next weeks.

RESULTS FOR ARTISTS

Distribution of artist’s products

Artists:•100% want more traffic to their sites.•100% want more exposition•100% want to get more clients

CONCLUSIONS FOR ARTISTS

The results obtained by this survey are not conclusive, just 3 artists have answer the survey and we consider that is not enough.

By now, we are confirming some of our first hypothesis.

Probably, this is not the best way to have access to this kind of people… very far away from the use of internet. We want to do personal interviews to get know if our assumptions are right or not.

SURVEY FOR CONSUMERS

For consumers, the survey is:a)Sex, male or female.b)Agec)Are you a on-line web consumer?d)What kind of things do you buy on The Internet?e)What kind of things would you like to find on The

Internet?

The online survey, in Spanish is:  http://www.surveymonkey.com/s/PW3J58F

RESULTS FOR CONSUMERS

Consumer profile•43% men•57% womenTotal: 21pax

What kind of things would you like to find on The Internet?

37%

CONCLUSIONS

Although the number of participants has not be so big… it’s enough to have some clear aspects:1.People are interested in this kind of product, with 37% of demand.2.Artists has problems in getting consumers.3.Artists want to show their products in the more places they can.

We’ve validated some of the hypothesis of the business model, but we have to prove the model with a beta version of the platform, some of the artist getting involve with de development and first products sell in the real market…

This will be the next step we want to do!!