Is “MisCalled” could uplift the Telco Operator Revenue?

(Triggering the subscriber to makes call back)

Trend Revenue Telco Operators

• Reported by the GSMA that voice service trend revenue will be going down despite price per service much more expensive compared to the data service.

• It should have some initiative to uplift the voice calls service revenue.

How to stimulate voice call

conversation increase??

Improving the number of voice calls

Operator Telco could improved the number of voice call attempts by creating the artificial miscalled to the B# and expected call back from it. The objective of the artificial miscalled are to the subscriber (A#) which don’t have enough balance to makes call.

• It is the fact that there are so many calls which coming from the A# where they don’t have enough balance (zero) to initiate voice calls.

• But they are really want to conversed with the B# (opponent)

Artificial MisCalled Refer to the statistic, that there are so many calling from A# where actually they don’t have enough balance (zero), so we could identify this condition to makes artificial miscalled to B# through the signaling activity.

MSS A#

STP

IN

MisCalled Server

MSS B#

A# zero balance, call should be

dropped

Zero Balance subscribers are identified by the server then used the A# & B# to trigger

the miscalled

Trigger miscall with artificial

signaling calls

Create call back to the

A#

(1) A# with zero balance Makes

Call

(2) InitialDP

(3) PA (Play Annoucement/MessageId 7065)

(4) InitiateMisCalled

(5) MisCall ed

(6) Call Back

IN Signaling

ISUP Signaling

The Result of the Artificial MisCalled

Voice call trend without artificial

miscalled

Trend with artificial

miscalled

• The miscalled to B# will be stimulate subscriber to make call back.• The call back will increasing the number of voice call attempts, So, it ‘s

expected to uplift the potential revenue for the operator telco, finally profitability will be improved too.

Revenue improved

Spasiba Balshoi