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BINUS UNIVERSITY
• Danis – 1501197074• Eka Putri Uli Maika – 1501183472• Febiyani Santoso – 1501206684• Fransisca F. Huang – 1501189305• Giovani Fortunatan –1501206734• Heny Suryani – 1501188832• Mega Ruvista – 1501192911• Sindu – 1501180501• Tiffany Setiawan – 1501205441
Menu Improvement of “ARTIFICE Bistro & Lounge”
ARTIFICE BISTRO &
LOUNGEART BUILDING 32th FLR Kemang 72, Jakarta Selatan 021-3840800
Brief Philosophy
ARTIFICE in france languange means luxury of art.
Our restaurant are just rebranding in March 2014, Located in Art Building 32th floor Kemang South Jakarta.
Now know is known for hottest place to EAT, DRINK AND SOCIALIZED in Magnificent view and Design.
Old Menu
Menu Analysis• Font for pricing is too small, not easy to be read.• The menu design are not relevant with the
restaurant branding as bistro and lounge. Branding of this restaurant is luxurious, and vice versa, the menu design is not.
• Photos are not attracting, it increases the appetite of customers.
• Photos are confusing, due to missing of each photo.
• There is no info whether the price is included or excluded tax.
Menu Analysis• If there is any change of the menu, it must be
changed at all, not effective and efficient of cost control. In fact, there is regular improvement of menu engineering.
• Writing of the menu is not well-ordered. For example, there is beverage menu left on page 4. Besides that, the font size between the title and list is not balance.
• Page 4, which telling about history, is not really necessary. After survey, the target market of this kind of restaurant (Youth and people who looks for hanging out place) tend to ignore that page.
The NEW Presentation of The MenuARTIFICE menu has changed to be more
simple look with sophisticated design. Our team chooses not to using picture of the product, to make it looks elegant and reduce the cost of using picture too, last one to avoid any guest complain and issue of lack of food presentation.
The menu’s background is deep light yellow to make the design more again sophisticated and simple.
Efficiency means "doing the thing right,“
effectiveness means
"doing the right thing."
The Effectiveness of The MenuAn effective restaurant menu mixes a well-planned
layout, well written descriptions and correct pricing for food cost ration.
Good menus avoid crowded layouts overly wordy descriptions and unnecessary graphics.
Menu items should reflect restaurant’s theme.
Updating your restaurant menu is also important to keep on top of food costs and food trends.
The Effectiveness of The Menu• Our team has made newest food design, to serve a
better food, drink, and place for people to go.
• The new menu embrace ARTIFICE to grab bigger scale of market for middle-up scale customers.
• The menu is easy to recognized, to choose.
• The pricing strategy is use to grab the market itself and to show the restaurant position in competitive industry.
• The price is worth-it-ly reasonable, due to the location, atmosphere/ambiance, product , and service.
The Efficiency of The Menu
The comparison of what is actually produced or performed with what can be achieved with the same consumption of resources (money, time, labor, etc.).
The Efficiency of The Menu• The menu is only 3 page of choises best
menu.If there is any change, the cost can be minimized and easy to made (efficiency in time and money)
• No photo > cutting cost with concern to the regular update of the menus. Besides that, in order to avoid any guest complain and issue of lack of food presentation. Doing the thing right, right?
3-fold Menu Booklet
PROBLEMS ARE SOLVED !!!
• Presentation- Font is balance, easy to read.- There is no confusing photo. - Information about tax does exist.- Within 3-fold menu booklet, customers are able to choose easily and quicker.
• Effectiveness- No crowded layout.- Menu items and design reflect restaurant’s branding. Simply telling elegance and warmness.- Correct pricing for food cost ration
• Efficiency- No photo idea decreases the cost to print high quality image, REGULARLY!!- With 3-fold menu booklet, the menu page which should be corrected is easy to be removed and changed.
