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Direction is a function followed by the top management Direction involves the process of ensuring that certain operations are carried out as originally planned. For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
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Welingkar’s Distance Learning Division
CHAPTER-13
DIRECTING
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Introduction
• Direction is a management function performed by the top level officers of management. Direction is necessary in order to achieve proper implementation of direction.
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Definition
• Direction consists of the process and techniques utilized in issuing instructions and making certain that operations are carried on as originally planned.
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Principles of Direction
We Learn – A Continuous Learning Forum
DIRECTION
Direct supervision
Feedback information
Harmony of objectives
Efficiency
Maximum individual
contribution
Unit of direction or command
Effective communication
Efficient control
comprehension
Follow through
Welingkar’s Distance Learning Division
Issuing orders or instructions
• An order is used by the management as a tool for direction. As a directional technique, an instruction is understood to be a charge by a superior requiring a subordinate to act or refrain from acting in a given circumstance
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Characteristics of a Good Order
• An order should be reasonable and enforceable over subordinates
• A clearly defined order should be easily understandable
• An order should be such a one as to facilitate the achievement of the objectives of an organization
• An order should be complete in all respects
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Characteristics of a Good Order
• An order should exhort willingness and acceptance from the subordinates
• A written order is preferable to an oral order• Appropriate tone is used by the superior while
issuing an order• An order should specify the time within which
a job should be completed• An order should be Intelligible
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Techniques of Direction
There are three directions.
• Consultative direction
• Free rein direction
• Autocratic direction
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Consultative direction
• The superior has consultation with his subordinates before issuing a direction.
• The consultation is made to find out the feasibility, enforceability and nature of problem.
• Ultimately, the superior has the right to take any decision and give the directions
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Free rein direction
• The subordinate is encouraged to solve the problem independently under this direction technique.
• Only highly educated, efficient and sincere subordinate are required to apply there direction techniques.
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Autocratic direction
• This is opposite to free rein direction techniques.
• Supervisor commands his subordinates and has close supervision.
• Now way left to the subordinates to show their initiatives.
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Importance of Direction
Initiates action Helps to achievethe objective
Coordination the group Provides stabilityefforts and balance
ensures Reduces the reluctance maximum individual to put up with
contribution changes We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Characteristics of Direction
• Performed by all levels of executives.• Management initiates action through direction• It is continuous throughout the life of the
organization• Initially, direction is started at the top level
management. • Subordinates do the things as per the original plan.• Direction creates link between preparatory functions
and the control functions of management that includes planning, organizing and staffing.
We Learn – A Continuous Learning Forum